Best Lead Method?
by Silke Stahl
One of my guest writers at The Stork News page wrote that it isthe ad that is most important, if the SafeList or VLBfails you, then it is down to your ad.
I have always found this to be the case with all ad methods and it annoys mewhen people who fail because THEY did it wrong blame the method, whether it is SLs, FFAs, Free Class Ads, PPCs or anything else.
My primary biz opp leads in two main ways:
the first is using a gateway which lets them join for free - offers the biz opp straight;
the second offers them a free pack including a book, cassette, tape, and someother goodies, and backends the opp.
I have found that for class ads and PPCs the gatewayoffering the opp works best from an ad, while whenusing Safelists or an opt in list, offering the packgets a better response.
A third method we use is a "lifestyle" approach - rather than promotethe biz opp direct, we approach from the angle ofchanging your lifestyle, giving you more time, and follow with some example"testimonies".
This has pretty much remained the tertiary method for most people in my companyand downline and has never gained the reponse rate the other two methods use.
I guess this is down to the difference between someone who is looking for a bizopp and goes to the search engines or scours the ads,and someone who has joined a SL or list to promote something else and then seesthe value of what's being offered along with the freebie.
I have also heard back from people who have seen the freebie pack and realise what a great tool it is, and signed up so they canlead with it.
Just goes to show there is no end of methods that can be found to make successfor yourself if you keep an open mind.
I think people who join and use Safelists are moreopen minded that a lot of people who market on the Net - those who just surfthe TEs for credits for example, most of who don'tthink about what they are doing and don't think about WHERE to direct thosehits.
Building an opt-in lists works great - I have five programs I use now - six ifyou include LSN which is technically a downlinebuilder, and find they work best if you get to know your downlineand offer them ways to promote, even better programs.
Sticking people on an autoresponder seems to be theworst method - there are lazy people who just do that and expect the wholething to self automate.
I have an autoresponder at my site that sendsprospects a series of emails so they get all the info, but each one includes myown email address so they can contact me personally anytime.
One of my own maxims:
In Network Maketing, the NETWORKING alays comes before the MARKETING.
Keep the faith!
Silke Stahl is an International Internet Marketer and HomeBusiness Entrepreneur.
Visit her website at: http://www.SilkeStahl.com
her business opportunity: http://Silke247.Opportunity.com
and her forum at: http://thestork.proboards20.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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