Any other options? Actually, yes. You can run a free link exchange with sites and get inbound links, but in this case you will need to invest your time in finding sites, that are willing to exchange links with you, also, you will have to put a link back to this site. An option might be buying inbound links, it is easier to find sites that will place your link for some fee, but typically you will need to pay for a link each month, that is not a good investment I think, unless you have found a very good sites related to your product's niche.
The best idea about article marketing is that is is measurable, you will easily find out what works and what doesn't work. It is a good long-term investment in your online visibility.
If you are interested in article marketing, check ArticleKickOff ebook website.
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