Are Your Emails Being Heard
by David Lake
Yes, the headline is spelled right. What if you had a way to make your clients remember you and your e-mail. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might not be as difficult as you think. There is a fairly new trend in e-mail marketing that involves e-mails that Contain an audible message that you can record and personalize. Did you know people remember 5 times more when they see and hear information compared to when they just see it. I am sure you have always thought your conversion rate should be higher, right. Most folks on the Internet are settling for a far lower conversion rate simply because they have not yet found a cost effective way to successfully communicate their “sales pitch” to their potential customers. Many online business are now using follow-up e-mail and auto response systems to increase their conversion rates, and now there is a way to make these follow-up messages an even better marketing tool. Have you ever wished you could just talk to your customers. I am sure you have. All of us, as small business owners, feel like if we could just talk to many of our potential customers we could persuade them into doing business with us. We have all faced the problem of gaining our customers trust in this faceless online world. One quote to base your online business by is that “people do business with people” I know this quote is simple, but it is the truth. Too many folks on the Internet try to remain anonymous, yet gain the trust and respect of their customers, that is a hard thing to do. You have to become a real person to your potential clients. Just think about the last time you went into a store to make a fairly large ticket purchase. Sure the store had some information on the tag above the product, the price was clearly marked, and the checkout process was straightforward, but you probably still wanted to talk to a sales person didn’t you? Why? Hearing the person say what you already knew about the product made you feel better about buying the product. The same applies to your online customers. Just hearing you say the very same things they have read online somehow makes them believe you more and consequently they are more likely to do business with you. Audible e-mails immediately and automatically grab your reader's attention. They humanizes and personalize your message because they speak directly to your reader in your personal voice. Audio users have reported a doubling and tripling of response rates. When you send your potential clients some sort of follow-up messages to encourage them to buy your product or service, what if you could talk to them via a prerecorded message. This would do a lot of thing for your e-mail follow-up campaign. - it will make your e-mail stand out
- it will make your business appear more Professional
- it will add integrity to your business in the customers eyes
- it will make a bigger “branding” impact
- it will increase conversion rates immediately.
To find out more about sending e-mail that contains audio messages and one of the best follow-up auto responder systems on the Internet visit http://greatfollowup.ProAutoResponder.com If you click “have a value code” on the ordering screen and enter the code “epowernews” you will receive a 33% discount off the normal monthly price. Making the service cost just $11.99 a month. Try it out, or to find out more about the service read our review at: http://www.affiliateanswers.com/proautoresponder/ About The Author
David Lake
Http://www.AffiliateAnswers.com/proautoresponder/
1-866-207-6055
david@affiliateanswers.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed  developerWorks - FREE Tools!
|
This demonstration gives you an overview of IBM® Rational® Build Forge Express Edition, a global offering that provides a framework to automate and execute software processes. Rational Build Forge provides a software assembly line that can support all of your tools, technologies, and platforms so you can achieve a repeatable, reliable, and traceable build and release process.
FREE! Go There Now!
| | | |
Achieving true agility is a never-ending effort. We will showcase how you can become agile incrementally, a few practices at the time.Which practices should any agile team strive to adopt? What additional practices should you consider based on your needs to scale? Adopting practices are however made much easier with the right tool support. What about if your tools adapt to your practices? We will take a look at how the Jazz technology can be leveraged to make your process change the behavior of your tools.
FREE! Go There Now!
| | | |
You probably have thousands of lines of COBOL code loaded with business intelligence and being used to run your business, along with an army of developers maintaining these applications. Learn how to prepare your applications and developers so you can keep that competitive edge and move to a service-oriented architecture with the IBM Rational Enterprise Modernization solutions. Replay is available for 9 months.
FREE! Go There Now!
| | | |
Learn how you can extend modern application lifecycle management to IBM System z through the IBM Rational Software Delivery Platform (SDP). The Did you say mainframe? e-kit includes podcasts, webcasts, tutorials, white and red papers, demos, and articles designed to help ease the challenges of modernizing your enterprise. This complimentary kit for mainframe developers is a practical, how-to guide for making the most of an existing development environment, including the skills and infrastructure already in place at an established enterprise.
FREE! Go There Now!
| | | |
Visit IBM developerWorks to download a free trial of the latest release of IBM Lotus Sametime Standard V8.0. Lotus Sametime Standard V8.0 is a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration.
FREE! Go There Now!
| | | |
Learn from the best! Find out how developers use Rational ClearCase to be more flexible, innovative and deliver higher quality code in the Rational ClearCase Power Users eKit. This complimentary eKit provides a collection of materials, like articles, whitepapers, and demos that can help you become a power user of Rational ClearCase.
FREE! Go There Now!
| | | |
Asset Reuse is a key strategy for companies looking to create innovative solutions to solve complex software development problems. Searching for, identifying, updating, using and deploying software assets can be a difficult challenge. Listen to this webcast, to learn about strategies and tools that you can leverage for a successful project, including Rational Asset Manager, Rational Software Architect and WebSphere Service Registry and Repository.
FREE! Go There Now!
| | | |
This whitepaper provides areas to consider when evaluating any software configuration management solution. It addresses how the IBM solutions (Rational ClearCase and Rational ClearQuest) meet the needs and requirements of both project leaders and developers to provide successful Software Change and Configuration Management.
FREE! Go There Now!
| | | |
As businesses grow increasingly dependent upon Web applications, these complex entities grow more difficult to secure. Most companies equip their Web sites with firewalls, Secure Sockets Layer (SSL), and network and host security, but the majority of attacks are on applications themselves – and these technologies cannot prevent them. This paper explains what you can do to help protect your organization, and it discusses an approach for improving your organization’s Web application security.
FREE! Go There Now!
| | | |
User communities play an important role in communication and collaboration around products, solutions and other areas of special interest to members. Successful communities are able to provide the right mix of content and services to deliver a value proposition that resonates with each audience. Join Tom Inman, VP of Marketing for Information and Platform Solutions as he introduces the new LeverageINFORMATION community. During this webcast, learn about the value provided by the community and how customers and partners derive value from the community in addressing their own technical and business challenges.
FREE! Go There Now!
| | | |
All FREE IBM® developerWorks Tools!
| |
