Are You Using Ezine Classified Ads?
by David McKenzie
If not, then you should be. They are much more effective than
traditional online classifieds mainly because they are more
targeted.
How many ezines do you think are out there in internet world?
I really do not know. But it has got to be tens of thousands,
perhaps even hundreds of thousands.
Guess what? Most of them have a subscriber base of fewer than
2,000 and very few people are targeting this subscriber base.
The big boys are just targeting the large subscriber ezines.
There is a huge market in getting your targeted ezine ad to
tens of thousands of people.
Here are 3 ways you can do it:
1. Ezine Ad Swaps.
You can swap ezine ads with other ezine editors. The cost to
you - ZERO! You can just approach another ezine editor and ask
to swap 6 ads in their next 6 issues. And you will feature
their ezine ad in your next 6 issues.
2. Pay for Ezine Ads
You could negotiate a deal to pay for ezine ads. If someone has
a subscriber base of 1,000 subscribers and they currently run
little or no ezine ads ask them if they would like to receive
some money to run your ezine ad. I bet they don't say no.
3. Swap Ezine Ads for Articles
Instead of swapping ezine ads why not feature another editors
article in your ezine and they feature your ezine ad in their
ezine. Both sides benefit.
What about receiving money for running ezine ads in your ezine?
Once you get to 1,000 subscribers you can start to run paid
ezine ads. But don't run any more than 3 per issue. You do not
want to clutter your ezine with a whole lot of ads.
Rates vary tremendously but let's assume you negotiate a deal
of $10 per thousand subscribers for each ezine ad. You run 3
ads per ezine.
If your ezine was a weekly publication then that is an extra
$30 per week, or $1,560 per year. A nice little extra earner.
When you get to 2,000 subscribers this would be over $3,000 per
year. Can you see the potential here?
So if you've never tried ezine classified ads, then give them a
shot. Compared to online classified ads they are more focussed
and have been proven by independent studies to get a higher
response rate.
Resource Box
David McKenzie is the author of a new e-book titled "How To
Write Free Articles and Market Them With a $0 Marketing Budget"
http://www.brisney.com/how-to-write-free-articles.htm
mailto:brisney@brisney.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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