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NEWSLETTER MARKETING

Are You Ready For The Publishing Revolution?
By: Developer Shed
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    2004-09-13

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    Are You Ready For The Publishing Revolution?
    by John Colanzi

    Writing has traditionally been considered a solitary craft. You wroteyou article or book in seclusion. You submitted it to an editor orpublisher and prayed it would be published.

    Along comes the Internet and the monsters out of the cage. You now havethe ability to self publish your work. You can throw up a Blog, hook upto an RSS feed and syndicate your writing.

    You can form online communities with other writers. Readers can giveimmediate feedback on your work.  You can promote your work in thevirtual book stores such as Amazon.

    The Internet has become a writer’s paradise.

    With the advent of the Internet, you no longer are limited as awriter,. With a little research you can become a writer/publisher.Think of the possibilities.

    Every word you write can travel the globe in the blink of an eye.

    Why would you want to be a publisher?

    * You can make money before your book is even written.

    Before the Internet, writers had to find ways to support themselveswhile working on their novels or stories. Now if you’ve got a book thatwill take any length of time to complete, you can still make money byjoining affiliate programs for books by other authors.

    * You can start an online newsletter.

    What an advantage you have over writers of the past. With yournewsletter, your readers get to know you and your work. You have awaiting audience for the day your book is released.

    * You can start your own Blog.

    You can plug your Blog into an RSS feed and your work can be accessed on the entire network.

    * You can start your own affiliate program.

    Sites such as Clickbank take the hassle out of having an affiliate program. They process the orders and pay commissions to youraffiliates. It’s a turnkey system for under $50.
    Your affiliates are an army of salesmen ready to promote your workaround the globe. They can reach more markets than you could on yourown. It’s leverage in action.

    * You can build a theme oriented site drawing readers and writers fromaround the world. It’s like having your own Disneyland for writers.

    * You can set up your own autoresponder course geared to your market. Educating and selling on autopilot.

    * You can create free ebooks. Take a few of your chapters and createthe book as a preview. You’re giving readers enough information todecide whether they want to buy your book.

    You can also add links to your website, Blog and  other books in the free book. .

    * You can write for the online newsletters in your target market.

    As an ezine writer there are times I’ve had an article circulated to millions of readers in a single week.

    * You can allow webmasters to host your articles on their site.

    Imagine thousands of websites promoting your work.

    Think it can’t happen. Think again.

    Without even realizing it was happening, my articles are published on4000 websites at any given time. Most of those articles are there forthe duration.

    Imagine what you could accomplish if you put some effort into self promotion.

    I’ve just scratched the surface of the possibilities.

    The difference between being a writer or a writer/publisher is just ashift in mindset. If you’re willing to get out of your comfort zone,the skies the limit.

    There’s a cartoon that illustrates the mindset of a winner.

    There’s a little boy throwing the football with his father. His fatherlooks at him and says, “Son, with a little practice, you can be makingthe big money they’re paying professional football players.”

    The little boy smiles and looks at his father and says, “Dad, I don’twant to be a football player. I want to be the man who can afford topay all those salaries.”

    From the mouth of babes.

    It’s in your hands. Do you want to stay in your comfort zone and limityour possibilities, or do you want to expand your thinking and build apublishing empire?

    In the immortal words of Shakespeare,

    “Why, then the world’s mine oyster,
    Which I with sword will open.”

    Is the world your oyster? If not maybe it’s time you expanded your thinking.

    Wishing You Success,
    John Colanzi

    =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
    Copyright (c) John Colanzi.
    John has been writing on the Internet for 5 years and has
    a special gift for you. Sign up for your complementary
    e-Course "How To Build Your Business With Free
    Advertising." Visit:
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    =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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