Are You Content With Your Newsletter Open Rate? Step it Up with 5 No-Fail Ezine Creation Tips
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Five hundred subscribers sounds pretty good for a newbie marketer, right?Oh, but what if only 200 are actually opening your mail? You've got to come up with solutions that really work, or the painstaking work you do on your newsletter is all for naught. "Step it up" for a major improvement in open rate... with these five no-fail email newsletter tips!
1. Don't hit SEND more that twice a month.*
*(unless you're running a unique promotion to a specialized list of subscribers).
I recently mailed out a survey to my readers that ultimately revealed evidence CONTRARY to what many of the web experts will tell you. The findings? Most people prefer ONE or TWO mailings per month - no more, no less. Do you like getting slammed with junkmail every day? Well, neither do your subscribers!
2. DO include free downloadable e-books and tutorials.
Your e-book should take 5 hours, NOT 5 days, to write. Give subscribers a small taste of what's to come, with a handy how-to or list of free resources.
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