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NEWSLETTER MARKETING

A Review of Newsletter Emailing Software
By: Joe Eitel
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    2008-07-09

    Table of Contents:
  • A Review of Newsletter Emailing Software
  • Constant Contact
  • OnMarketer
  • EliteEmail

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    A Review of Newsletter Emailing Software - Constant Contact


    (Page 2 of 4 )

    Constant Contact is another dominant software package in the field of newsletter e-mailing. Similar to iContact, Constant Contact utilizes a contact-based pricing plan and starts at 500 contacts. Although it does come with a higher price tag than iContact at $15.00 per month, there is no limit on the number of e-mails which you can send to your 500 contacts.

    The software comes with a very large set of features, including the ability to easily incorporate Amazon and PayPal click-to-pay links as well as an automatically generated e-mail to any account once the software has completed its mailing procedure. Constant Contact is bundled with more than 300 basic templates to apply to your newsletter and offers custom template creation for a range between $399-$599. Unlike iContact, Constant Contact does not apply their logo to your newsletter, so there is no extra charge to remove it.

    One negative feature of the software is that it only allows storage of up to 5 images at the basic payment rate. However, for $5 per month, you can store up to 1,200 images. Constant Contact also lags behind iContact with the lack of e-mail archiving included in the basic package. As with the image storage, you can upgrade your account to include e-mail archiving for $5 per month.

    Constant Contact provides an impressive 60-day free trial during which you can send an unlimited number of e-mails to up to 100 contacts. The customer support is even more impressive with very helpful representatives available every weekday from 9 A.M. until 9 P.M. Another great feature is a 15% discount for prepayment a year in advance and a 30% discount for non-profit organizations.

    Constant Contact offers more extensive service options and power than iContact, but does not offer as many unique services. In addition, you will realize the larger extent of the feature-set with the larger price tag and the necessary monthly image storage upgrade. You may also get hit with an even greater charge if you require e-mail archiving for your newsletter.

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