A Newsletter Is Worth A Thousand Words – Part 2
by Janice Byer, CCVA, MVA
In Part 1 of our article on newsletters, we discussed the benefits of a newsletter and there various formats they can be designed in. In Part 2, we will discuss what kind of content to include, where to find that content and how to promote your newsletter.
What should be included & where do I find it?:
One question that many people ask when they are considering starting a newsletter is what should be included. Again, your target audience will be the main factor that will determine what you want to include. But no matter who your audience is, be sure to make your content timely. If a world event may affect your industry, be sure to include articles that show the various possible points of view.
Another question that many readers (and prospective newsletter editors) ask is, “where do you find your content?” Actually, most of the content in Virtual TidBits finds me. I do write articles myself but also include information from other writers and sources.
Once you start publish a newsletter, you can submit it to Ezine directories. Most of these directories will ask you if you accept content. By answering yes, writers will submit their articles for your newsletter.
A few sites you can submit your newsletter/ezine to are
http://bestezines.com/submit, http://ezine-marketing.com/cgi-bin/search/search.cgi, &
http://ezine-universe.com. Another way of finding content for your newsletter is to read other newsletters and ezines that are similar to yours or that target similar markets to yours. These newsletters may include information that you may find helpful and your readers find helpful. If you spot a particular article or other content that you would like to use, it is recommended that you contact the newsletter editor or the author of the article and ask to use it before you go ahead and include it in your newsletter. Editors will appreciate that you are actually reading the content in their newsletters and authors usually like to have copies of publications that their articles appear in and may request a copy or subscribe to your newsletter.
Once you have approached an author, you will probably be added to their mailing list and they will send you future articles that are appropriate for your newsletter.
You can also pick up articles from various websites that collect articles strictly for the purpose of offering them as newsletter content. Some of those sites include
http://www.marketing-seek.com, http://www.ezinearticles.com, http://www.web-source.net/articlesub.htm, &
http://www.authorconnection.com. Other ideas for possible content for your newsletter are:
· Special dates for the month,
· Jokes or limericks (be sure they are not offensive),
· Helpful links and tips,
· Crossword or Word Search puzzles,
· Testimonials,
· Profiles of your clients or contacts,
· Book Reviews,
· Upcoming events in your industry,
· And of course, information about what your business offers.
Some of the above suggestions will come to you through emails, discussion lists, or just surfing the net. Be sure to set aside a folder in your email program and an area in your Favorites list in your browser for anything that may seem like good content for your newsletter.
Whether or not you choose to include advertising in your newsletter is your own choice but don’t overdo it. It is a way to make a few bucks to offset your time but ask yourself one question, “How much advertising do I like to see in a newsletter?”
Also, learn by example. What is it about other newsletter that you receive that you like and dislike? Just remember to think about your readers when deciding what to include in your newsletter. Ask them for feedback and what they would like to see included in upcoming issues. Producing a successful newsletter is not all that difficult but you must be sure to make time to do it on a regular basis.
How do I promote my newsletter?:
The next step in the success of your newsletter or ezine is promotion. The following are just a few ways you can promote your newsletter:
1. Include your article archives on your website and be sure to have a sign email address or form for your visitors to sign up.
2. Put a link to your newsletter in the signature lines you use in your emails.
3. If you write articles, be sure to add a short sentence in the contact information that you include at the end of your articles.
4. Invite your newsletter readers to pass on each and every issue of your newsletter to their friends and associates.
5. If allowed, announce the your current issue of your newsletter is available to those on any email discussion lists that you are on. Don’t include the newsletter, just include instructions on how people can get it and how they can sign up to receive it automatically.
6. Exchange ads or information with other newsletter publishers.
7. And, be sure to submit your newsletter to various submission sites,
http://bestezines.com/submit, http://ezine-marketing.com/cgi-bin/search/search.cgi, &
http://ezine-universe.com. No matter how you choose to format your newsletter or what you choose to include in it, newsletters are one of the best ways to showcase your business, build credibility as an expert in your field, and stay in touch with your contacts.
Janice Byer is the founder of Docu-Type Administrative & Web Design Services (
http://www.docutype.net ), a professional Virtual Assistance and Website Design company, specializing in helping small business owners get ahead. She is a certified Canadian Virtual Assistant & Master Virtual Assistant and winner of the Most Successful Start Up 2000 and Home Based Business of the Year 2000 Awards
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
<a href="http://zeus.developershed.com/shonuff.php?blackbird=3853&zoneid=442&source=&dest=http%3A%2F%2Fwww.ibm.com%2Fdeveloperworks%2Fspaces%2Fjazz%3FS_TACT%3D105AGY31%26S_CMP%3DDEVSHED&ismap="><img src="http://images.devshed.com/corp/img/news/jazz01.gif" alt="developerWorks Jazz space" align="left"></a>You've heard the buzz about Jazz... want to know more about it from a developer's perspective? Check out the Jazz space on developerWorks. This space is an up-to-date resource for developers, including technical information about Jazz and products built on Jazz, like Rational Team Concert Express. The Jazz space includes content from a wide variety of sources, including links, feeds, and comments from experts.
FREE! Go There Now!
|
|
|
|
Hear how IBM Rational Project and Portfolio Management integrated solutions help teams put the right tools and processes in place to maximize the effectiveness and efficiency of project teams and ensure that the business vision is being executed correctly. Learn how to automate and integrate requirements prioritization, top-down project planning, communications and controls, and methodology deployment to keep your scope, costs, and schedules under control. Tackle with an end-to-end approach the management of scope and scope changes, usage of methodology to control and empower project teams, and optimization of resources to align activity costs with the overall project plan.
FREE! Go There Now!
|
|
|
|
Discover how IBM Rational AppScan Standard Edition can help you detext vulnerabilities in your web applications in the Web Application Security eKit. IBM Rational AppScan is a leading suite of automated web application security solutions that scan and test for common Web application vulnerabilities. The new Web Application Security eKit provides you with valuable resources, including white papers, demos, and additional information on the benefits of testing your Web applications.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM Rational Developer for System i V7.1, which provides a complete development environment for traditional i5/OS application development. IBM Rational Developer for System i is a new eclipse-based workstation offering for i5/OS application development that provides a comprehensive Integrated Development Environment for edit/compile/debug of traditional RPG/COBOL/C/C++ i5/OS applications.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial of the Rational Host Access Transformation Services (HATS) Toolkit. The HATS toolkit provides a set of plug-ins for the IBM Rational Software Delivery Platform to help you easily extend your legacy applications. HATS makes your 3270 and 5250 applications available as HTML through the most popular Web browsers, while converting your host screens to a Web look and feel and it also enables you to develop new Web, portal, and rich-client applications.
FREE! Go There Now!
|
|
|
|
In this tutorial, you can learn how to install and configure the IBM Rational Asset Manager Eclipse client, explore the different views in the Asset Management perspective, learn various search techniques, work with existing assets, and submit a new asset.
FREE! Go There Now!
|
|
|
|
Manage, govern, and share services across your organization by using WebSphere Service Registry and Repository. Follow the hands-on exercises to learn how to navigate the Web interface to publish, find, reuse, and update services.
FREE! Go There Now!
|
|
|
|
Learn how Rational Build Forge can extend a simple compile and package build process by adding customization and deployment capability. Go from a manual method to automating: checking for code changes; getting the latest source; compiling and packaging; customizing; copying to and restarting a deployment server; and sending e-mail notification that a new version is available.
FREE! Go There Now!
|
|
|
|
You can now evaluate IBM Rational Asset Manager V7.0 online without installing or configuring it on your own system! Rational Asset Manager helps create, modify, govern, find, and reuse any type of development assets, including SOA and systems development assets. Rational Asset Manager helps you reduce software development costs and improve quality by facilitating the reuse of all types of software development-related assets. Visit developerWorks to learn more about this product and register to explore its capabilities online.
FREE! Go There Now!
|
|
|
|
User communities play an important role in communication and collaboration around products, solutions and other areas of special interest to members. Successful communities are able to provide the right mix of content and services to deliver a value proposition that resonates with each audience. Join Tom Inman, VP of Marketing for Information and Platform Solutions as he introduces the new LeverageINFORMATION community. During this webcast, learn about the value provided by the community and how customers and partners derive value from the community in addressing their own technical and business challenges.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
