A Lesson In Email: The Money Is In The List... With The Back-End Sales
by Anthony L Davenport
Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.
The reason for this is because Back-end sales, are the ultimate way to realize the true 'life-time value' of your customers/list. Once someone buys from you, and if their experience with your product is good, then you will have no problems selling to them again and again.
Back end sales will equate to about 75-85% of your overall income. This is how important and powerful this marketing method really is.
But first, to accommodate you if you are totally new to this whole internet marketing thing.
A back-end sale is simply a sale you make from a customer who has purchased from you in the past. Meaning, lets say a first time buyer orders your new ebook. You find a way to collect their email address (through your newsletter, or have them fill out a form during the order process) so you can eMail them promos in the future. Now every time that same customer buys something from your eMail promotions-- --that is a back-end sale, and more profits in your pocket.
As Netrepreneurs, we all know that to acquire our FIRST TIME customers is where the majority of our marketing budget goes. We have to some how direct them to our website, persuade them to sign-up for our mailings and entice them with our sales copy to purchase one of our products.
With all this time, money and energy being spent drawing these first time customers to our website and sales copy it's no wonder why you cannot over look the power of following up and back-end sales--if you want to make substantial profits.
You see when a prospect finally makes the conscious decision to buy from you, then you have succeeded in:
1) Establishing your Credibility to that person
2) Building a mutually beneficial relationship with him/her.
3) (obviously) Closing the FIRST sale.
Now after the first sale, IF your product or service:
1--Comes with SUPERB customer service (from you)
2--Lives up to your promises and their expectations
3--Is of exceptional quality
4--Offers them great value
Then...
This is the time to take ADVANTAGE of this relationship and offer this person more value.
Now since they have bought from you in the past and enjoyed the product--selling to them again and again will be so much easier than acquiring a totally new FIRST TIME customers.
The reason for this, is because your customer base will already trust you and feel bonded with you on some level.
So if you want to really succeed online you MUST focus on your current customer base. Like I said earlier, they will make up the bulk of your profits (75-85%).
How do you do this?
Well for starters you can simply offer them another product, related to their first purchase, at a "Valued Customer” discount.
Try doing this for your attempted second sale from them..anythng for them to purchase from you again. And if that products lives up to The first one:
1--Comes with SUPERB customer service (from you)
2--Lives up to your promises and their expectations
3--Is of exceptional quality
4--Offers them great value
This will make the subsequent sales much, much easier to close..because you have:
1) Overcome the obstacles of the first sale.
2) Reinforced your Value to the customer with another excellent product.
Now...on to offers. Another important segment of back-end sales is.. well, What are you going to sell them? (after you run out of your own products?)
Well after you sold them your featured product, your discounted product, your new product and so forth.
Where do you get more products to continue to capitalize on your customer's "life time value"?
If you don't want to go into the whole expenditure of developing another product: Time, Money, Research, Headaches, etc.
Just join an affiliate program. This is what I like to refer to as being the 'ultimate back-end.'
YOU WILL NEVER RUN OUT OF PRODUCTS. Only thing is, make sure the affiliate products are of the same great quality as yours. Also, make sure they are somehow related. If you need help finding affiliate programs to join and promote as back-end product, contact me and I will give you some valuable recommendations for hot new products and services out there.
I truly hope you found this writing enjoyable and informative.
Remember:
You spend all your time and money on getting that first sale. Once you have overcome this, you have that person's trust--so they will be much more open to your recommendations.
Realize this. And then Profit from your customer's "Life Time Value" through your powerful back-end products.
Thanks again for reading. I hope you see now that Back-End Sales are the way to go for financial independence from your eBiz.
To your Success,
Anthony L. Davenport
Powerful, In-Demand Resell ebooks/software for You to make 100% Pure Profit from each sale!! Plus Cutting Edge Web Applications to keep You ahead of all the ailments of eMarketing today Get PAID MONTHLY to build YOUR opt-in email list Fr~e 12 Volume eMarketing Success Library And MORE.... http://www.iczn.com/
About The Author
I have been online for 2yrs and I will help you the best I can, just visit and email me.
anthony@iczn.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Hear how IBM Rational Project and Portfolio Management integrated solutions help teams put the right tools and processes in place to maximize the effectiveness and efficiency of project teams and ensure that the business vision is being executed correctly. Learn how to automate and integrate requirements prioritization, top-down project planning, communications and controls, and methodology deployment to keep your scope, costs, and schedules under control. Tackle with an end-to-end approach the management of scope and scope changes, usage of methodology to control and empower project teams, and optimization of resources to align activity costs with the overall project plan.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial version of WebSphere Business Modeler Advanced V6.1.1, IBM’s premier business process modeling and analysis tool for business users that offers process modeling, simulation, and analysis capabilities. IBM WebSphere Business Modeler helps you visualize, understand, and document business processes for continuous improvement.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download IBM DB2 Express-C 9.5, a no-charge version of DB2 Express 9 database server. DB2 Express-C offers the same core data server base features as other DB2 Express editions and provides a solid base to build and deploy applications developed using C/C++, Java, .NET, PHP, and other programming languages.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download the latest trial version of IBM Data Studio V1.1 at no cost. IBM Data Studio is a comprehensive data management solution that helps you effectively design, develop, deploy and manage your data, databases, and database applications throughout the data management life cycle utilizing a consistent and integrated user interface. Unlike other client-side data management solutions that focus on only one aspect of the application lifecycle or database administration, Data Studio complements the Rational Software Delivery platform, providing unparalleled flexibility for a heterogeneous data server environment across platforms.
FREE! Go There Now!
|
|
|
|
Download the IBM WebSphere Portal V6.1 beta code and learn more about the rich features and enhancements in IBM WebSphere Portal V6.1. WebSphere Portal provides a composite application or business mashup framework and the advanced tooling needed to build flexible, SOA-based solutions, and scalability to meet the needs of any size organization.
FREE! Go There Now!
|
|
|
|
Learn how to implement a build management system that uses and extends your existing automation technologies. This tutorial shows, step-by-step, how to install and configure IBM Rational Build Forge to manage builds for Jakarta Tomcat from source code.
FREE! Go There Now!
|
|
|
|
As organizations have grown increasingly dependent on online software, the risk of malicious attacks has also become far more serious. Fortunately, well-governed organizations can protect their Web applications by injecting vulnerability assessments and ethical hacks into their software development and delivery processes. This paper describes 12 of the most common hacker attacks and provides basic rules that you can follow to help create more hack-resistant Web applications.
FREE! Go There Now!
|
|
|
|
Join the IBM Watchfire team for an informative discussion on techniques and best practices to proactively manage Web application security and how to effectively build application security testing into the software development lifecycle (SDLC). In this Software Delivery Platform webcast you will learn: How to better understand potential web application security vulnerabilities, best practices and how to effectively integrate application security testing into the software development lifecycle, the importance of detecting and removing software vulnerabilities during application development.
FREE! Go There Now!
|
|
|
|
IBM Lotus Notes 8 provides a wide range of developers the ability to provide customized, integrated user interfaces via composite applications and via custom sidebar and toolbar plug-ins. This webcast provides you with tips and techniques to use with out-of-the-box capabilities of Lotus Notes 8, and survey how you can share useful components within your own company and within a larger community.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
