8 Tips to Increase Response in Email
by Paul J Easton
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- "A persons name is still the sweetest sound" Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.
2. Free- Offer something free: It’s an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.
3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:
http://www.adminder.com
Tracking also allows you to find out what information is most important to your readers
4. Talk- When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.
5. Short but informative- Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points.
6. Benefits not features-Show what the item or service can do for your customer, not what its features are.
7. Call to Action- Use a sense of urgency with ease of contact with a
8. Easy to contact- Use Clickable link such as http://site.com or mailto:you@yoursite.com
This format will create a click on link in most email programs.
If you are marketing internationally you will need a format suitable for American On Line –The biggest US ISP. Something like this:
[ AOL Users Click Here ]
Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or you just become junk email.
About The Author
Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" –An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article
paule@Createtoolbar.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
As businesses grow increasingly dependent upon Web applications to provide services to customers, employees and partners, these complex applications become more difficult to secure. Although traditional security solutions protect Internet infrastructure layers, they do not guard against HTTP and HTML attacks. Many organizations that conduct security testing still deploy applications that allow attackers to manipulate their logic and wreak havoc on their business. To mitigate this risk, development and delivery teams must address Web application security throughout the lifecycle, addressing the many layers detailed in this paper.
FREE! Go There Now!
|
|
|
|
You probably have thousands of lines of COBOL code loaded with business intelligence and being used to run your business, along with an army of developers maintaining these applications. Learn how to prepare your applications and developers so you can keep that competitive edge and move to a service-oriented architecture with the IBM Rational Enterprise Modernization solutions. Replay is available for 9 months.
FREE! Go There Now!
|
|
|
|
Poor Requirements Management capabilities in an Enterprise have been linked to excessive project failures, escalating IT costs, and failure to deliver competitive advantage into the marketplace. Join Brianna M Smith from IBM Rational and learn about how successful organizations align IT and Business stakeholders through collaborative processes and tools for effective requirements management, and how an integrated approach across the IT lifecycle can provide unparalleled visibility and traceability to ensure that project teams are delivering on the business vision by "doing the right things" and "doing things right."
FREE! Go There Now!
|
|
|
|
Secure your Web applications with IBM Rational AppScan Standard Edition V7.7, previously known as Watchfire AppScan. This Web application security testing tool automates vulnerability assessments and scans and tests for common Web application vulnerabilities. Visit IBM developerWorks to download a free trial of IBM Rational AppScan Standard Edition V7.7.
FREE! Go There Now!
|
|
|
|
XML has become a common way of storing business data as flat files and many data server vendors including IBM have provided ways to store this data within relational database systems. Increasingly collections of XML files are accessed like databases using an xQuery and other XML standard mechanisms. Businesses find the need to combine the traditional tabular structured data with XML formatted data. In this webcast, you’ll learn about IBM’s WebSphere Federation Server technology, which provides users with the ability to integrate these two data formats.
FREE! Go There Now!
|
|
|
|
Learn how to do more with your reusable assets with the free Rational Asset Manager eKit. The eKit includes demos on how Rational Asset Manager tracks and audits your assets in order to utilize them for reuse. Plus you’ll find white papers and a Webcast that discuss the challenges of a Service Oriented Architecture and how Rational Asset Manager can provide quick and effective solutions.
FREE! Go There Now!
|
|
|
|
Join this webcast to discover the key requirements for successful change and release management. Learn how to extend your .NET environment to improve productivity and collaboration, and address core problems afflicting team development. In this webcast, we’ll review typical challenges faced by customers and how to resolve them with the IBM Rational Change and Release Management solution, including Rational ClearCase, Rational ClearQuest and Rational Build Forge. Replay is available for 9 months.
FREE! Go There Now!
|
|
|
|
Get a free trial download of IBM Lotus Forms V3.0 (formerly Workplace Forms), which provides a zero-footprint eForms solution to help you automate and move forms-based business processes off the desktop and onto the Web. With Lotus Forms, you can extend applications beyond the firewall by creating a single electronic form document ready for use in both thick and Web 2.0 thin client format.
FREE! Go There Now!
|
|
|
|
The Eclipse community is constantly working to extend Eclipse's functionality. In this webcast, learn about some of the most important and feature-rich projects under development. From multi-language support to plug-in development, tune in to see what Eclipse is capable of now.
FREE! Go There Now!
|
|
|
|
With IBM Rational Systems Development Solution, you can deliver products faster with higher quality. Within this kit, Read the “Model Driven Systems Development” white paper to see how to improve product quality and communication. Then check out the rest of the e-Kit to learn more about important topics that can affect the success of any software project through customer examples, tutorials, informative Webcasts, and best practices for designing, building and managing systems. From start to finish, at every stage in your projects, Rational Systems Development Solution can help your company reach its full potential.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
