7 Cool Swap Ideas For Ezine Publishers
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1. Swap ads. Start your ad off with a winning headline that will catch your reader's attention.
Then follow up your headline with ad copy that interests and leads your reader to want to join you.
Stress the benefits your reader will get from her subscription to your ezine.
Lastly, end your ad with a call to action that directs your reader to join your ezine. For example, by sending an email to your autoresponder or visiting your subscription page.
2. Swap a recommendation within your ezine.
Do you know an ezine that would benefit your subscribers?
Let your readers know about within your ezine (i.e., in your publisher's note) in exchange for that publisher's plug of your ezine.
By doing this swap, you'll be able to capitalize on the other ezine publisher's reputation with her readers, and successfully gain more new subs because of her "thumbs up".
3. Swap on your thank you page.
Make good use of your thank you page by using it to swap an ad or recommendation for your ezine.
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