6 Great Newsletter Article Ideas--When You`re Out of Ideas! - That way, she...
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That way, she would know how the series ends and be able to tie everything that came before into that final chapter.
Bob deftly tied this into direct mail copywriting, stating how you can follow Rowling's advice by creating the offer first and then writing the other direct mail elements. Genius! Not only is it a great idea, but Bob was able to connect to something from popular culture–and what's more popular right now than Harry Potter?–into an informative, helpful article about direct mail. Now you try!
3. Answer Reader Questions
If you get a lot of questions from your readers, this can make for great articles.
4. "Invite" a "Guest" Author
I did this a couple months back in my own newsletter, when I posted an article by Ezine Queen Alexandria K. Brown. Many ezine writers put permission to reprint at the end of their articles. All you have to do is include their fully intact bio and contact information at the end. It's free, viral marketing for them, and a free article for you. So if you're stumped one month, just look back at the other newsletters you've received. Is there an article that you particularly enjoyed or identified with? Something that would be a good fit for your readers?
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