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NEWSLETTER MARKETING

6 Great Newsletter Article Ideas--When You`re Out of Ideas!
By: James Palmer
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    2006-10-31

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  • 6 Great Newsletter Article Ideas--When You`re Out of Ideas!
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    6 Great Newsletter Article Ideas--When You`re Out of Ideas!


    (Page 1 of 3 )

    For marketers, publishing your own electronic newsletter can be challenging.Between project deadlines and other things, you've already got a lot on your plate. Then you also have a newsletter to get out every week, month, or quarter. Then it happens . . .

    You've run completely out of ideas.

    What do you do?

    Well, first of all, don't panic. Panicking will just make it worse. Secondly, follow these five guidelines and you'll find yourself coming up with more fresh ideas than you can fit into a dozen newsletters.

    1. Think Timely

    Is there something going on the world that you can tie back in to your business? Keep an eye on the local and national news, especially business trends. Is there something there you can use as a springboard for an article about your business?

    2. Relate Your Subject to Something Else

    Even a subject that has nothing to do with the focus of your newsletter can be fodder for an article. In a recent issue of DM News, copywriter Bob Bly wrote a copywriting article entitled: "Harry Potter and the Irresistible Offer", in which he talks about an interview that J.K. Rowling did recently where she mentioned having written the final chapter of the last Harry Potter book over 15 years ago.

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