5 unorthodox email subject tricks - 500% more responses
by S. Kumar
(c) Copyright S. Kumar 2002
http://www.learnhomebusiness.com If your email subject line doesn't get read
-Nothing gets read!
And it is worse now!
**DoubleClick Q2 E-Mail Trends Report, published
in September 2002, reveals that e-mail marketing
click-through rates DROPPED in Quarter2-2002 to
4.9% from 6.8% in Quarter1-2002! These findings
are based on 1.7 billion emails sent out by hundreds
of clients. The report also reveals a bounce-back
rate of 12.6%! -An all time HIGH in Quater2-2002.**
The writing on the wall is clear! email marketing
strategies has to be redefined and innovated.
And the FIRST STEP begins with the subject line!
All the hard work that you have put up in setting
up your email becomes useless if it is deleted.
The 5 different methods listed here will add a
strong psychological punch to the subject line
which will increase the chances of your message
getting opened!
These suggestions are based on Research Data and
my own personal experience where I get a
click-through ratio of over 8%.
*#1: Keep The Subject Line Short And Different:*
The shorter the email subject line-the better. Add
a little mystery to it. If possible associate it
with money.
For e.g.: " John's $ 49.99 Refund!
The above subject line is what I use after my 5th
follow up for upgrading my eBook the Deluxe version.
Inside the body of the message the first sentence
is the exact 'refund message' he will be getting if
the customer choose for a refund after upgrading.
I have been receiving a click through ratio of about
7.5 to the URL,
http://www.learnhomebusiness.com/upgradeglobal.htm *#2: Innovative Personalization On The Subject Line:*
Note the above subject line again!
"John's $ 49.99 Refund!
If the customer name is john,
It is better to say "John's $49.99 Refund!
--Than to Say, John your $49.99 Refund
This works best on your 3rd follow up onwards. Or if
your are giving something valuable like a Free Gift
you can use it on the First email. e.g. "John's Free Gift!
*#3: 'RE: In Subject Line Is Very Important To People:*
Is there a different way to use RE:?
Consider these two examples,
The usual one - Re: John, your income stream!
The one I use - John -re: Your Income Stream!
The second one is the one that I use to drive
traffic to the 50%-commission affiliate program for
all my 38 info products. Again I get a click through
ratio of 7.5% to the URL,
http://www.learnhomebusiness.com/affiliate.htm *-#4: Use Quotation " In The Subject Line:*
Using quotation in the subject line arrests a persons
eyes on the subject line. e.g.: "John's $49.99 Refund!
*-#5: People Like To Be Updated, Upgraded And Remain Current:*
Use the word "update" and "upgrade" intelligently in the
subject line.
For e.g.: "John's important update. Open!
Whenever I add a new affiliate program, an email with the
above subject line goes out to my valuable customers. The
response rate has been good enough -especially when I
am inviting them to join under me.
*Additional Tip*
You can use the personalization suggestion given
above even in your autoresponder. For eg if the
personalization tag given to you by your autoresponder
is <First_Name>, all you have to do is Insert:
"<First_Name>'s $49.99 Refund! --which will read as
"John's $49.99 Refund! (Watch " and 's)
I hope this article to be of use to you. There are many
more 'email subject tricks' to be discussed which I will
be covering in a future article as I have already stolen
a major chunk of your valuable time!
**********************************************
Copyright 2002: S. Kumar,
http://www.learnhomebusiness.com Author of eBook:
"Become A Global Homebusiness Pro..."
Download It FREE From -
http://www.learnhomebusiness.com **********************************************
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Achieving true agility is a never-ending effort. We will showcase how you can become agile incrementally, a few practices at the time.Which practices should any agile team strive to adopt? What additional practices should you consider based on your needs to scale? Adopting practices are however made much easier with the right tool support. What about if your tools adapt to your practices? We will take a look at how the Jazz technology can be leveraged to make your process change the behavior of your tools.
FREE! Go There Now!
|
|
|
|
CakePHP is a stable production-ready, rapid-development aid for building Web sites in PHP. This "Cook up Web sites fast with CakePHP" series shows you how to build an online product catalog using CakePHP.
FREE! Go There Now!
|
|
|
|
Manage, govern, and share services across your organization by using WebSphere Service Registry and Repository. Follow the hands-on exercises to learn how to navigate the Web interface to publish, find, reuse, and update services.
FREE! Go There Now!
|
|
|
|
IBM Enterprise Modernization solutions help organizations evolve core IT systems towards modern architectures and technologies—reducing the burden of maintenance and freeing up resources to develop new business requirements and capabilities. With the IBM Enterprise Modernization Sandbox for System z you can evaluate IBM Enterprise Modernization solutions focused on five key areas: Assets, Architectures, Skills, Processes and Infrastructures, and Investment. Each solution is based upon real customer experiences and offers a proven path to get you started with your modernization projects.
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on November 29 at 1:00 pm ET to participate in an interactive discusssion with Grady Booch around architecture and reuse. Get your questions answered!
FREE! Go There Now!
|
|
|
|
Attend this launch webcast with Scott Hebner, Vice President of IBM Rational Marketing and Strategy, where he will overview Rational’s new offerings and programs to help customers accelerate software innovation on System z. He will discuss how these solutions help organizations extend their core business processes toward modern architectures such as SOA and web technologies to deliver business improvements that stand the test of time.
FREE! Go There Now!
|
|
|
|
The discipline of assembling and delivering software is maturing beyond standard developer-centric compile/test software builds. The end-to-end software development lifecycle is emerging as the new focus moves “Beyond the Build.” Join this on demand webcast to learn about methods for streamlining software delivery and key capabilities of the IBM Rational Build Forge framework for automating build and release management in environments of any size.
FREE! Go There Now!
|
|
|
|
Join this webcast to learn how IBM Rational's Functional Testing solution enables you to implement automation your way, at your pace, with your existing staff. In this webcast, you’ll learn how you can eliminate redundancy of manual test scripts, reduce errors, and increase test coverage through test automation. After this presentation you will understand how IBM Rational Functional Testing solution can streamline your manual testing and make test automation easily attainable.
FREE! Go There Now!
|
|
|
|
WebSphere Process Server delivers a unique integration framework that simplifies existing IT resources. Often, as IT assets grow to support business demand, so too does their complexity and manageability. In this webcast, we’ll discuss how WebSphere Process Server helps deliver an SOA infrastructure that provides a common model to orchestrate, mediate, connect, map, and execute the underlying IT functions. Discover how WebSphere Process Server simplifies integration of business processes by leveraging existing IT assets as reusable services without the complexities of traditional integration methodologies.
FREE! Go There Now!
|
|
|
|
The unprecedented scope of a service-oriented architecture (SOA) initiative brings to the forefront a number of management and governance issues that were sidestepped in the past. The key to a successful SOA implementation is managing and governing activities throughout the entire SOA delivery lifecycle by ensuring that services conform to the needs of all of the business’s stakeholders. Learn how service lifecycle management allows the business to ensure that the process by which services are defined, created, tested, deployed, optimized and retired is manageable, repeatable and auditable.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
