5 Secrets to Creating an Email Newsletter That Gets Results
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At almost every meeting I attend in my city, I get really positive feedback about my email newsletter, Work Smarter, Make More, http://www.worksmartermakemore.comPeople generally tell me they love it, or they ask some question about something I've written about in a previous issue. All in all, it's pretty cool--I kinda feel like a celebrity!
In everything that I do, my goal and my focus is to get subscribers to my newsletter. I'm not trying to sell them a coaching program, nor am I trying to get them to buy some product. I just want them to get my weekly email newsletter. That's it. Just get a little dose of Donna on a weekly basis (pun fully intended).
My rationale behind this comes from my philosophy that people have to know, like, trust and respect you before they'll decide to buy anything from you. I've finally acknowledged and embraced that I'm a pretty good writer and have decided to lead with that gift and use that as my marketing tool for my business.
Back in 2003, I decided that I made some serious changes to how I published my email newsletter, and I'm now starting to see the results of the writing I do each week. The results include readers calling or emailing me for coaching, to sign up for a program, to sit in on a teleclass, or to form a strategic alliance with them. Just exactly what I'd hope would happen!
Here are the five secrets to newsletter publishing that I learned through the "school of hard knocks" that have helped successfully market my business through email newsletter publishing:
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