10 top tips for writing a super responsive ezine.
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One of the most often asked questions that I see is 'how can I write an ezine that people will want to read.'Anyone can tell you that there is 'money in the list' but how do you create a list of readers who are happy to send money in your direction? After all, if they don't want to read your newsletter, (I tend to use the words newsletter and ezine interchangeably) your 'list' is pretty worthless!
Over 650 issues of my ezine, Kickstart Today - http://www.kickstartdaily.com - have taught me a few things about what people really want from a newsletter.
Here are the ten top tips that I've learned the hard way:
1. Keep it short and sweet. Your ezine itself can be quite long, provided that each article is kept fast-paced and punchy. In my experience, any section that runs more than 500 words is probably too long. And 1500 words overall is enough. Many successful newsletters are around 500 words total.
2. Be as personal as you like. If people want serious business writing they can go to the news-stand. It seems to me that people love the personal aspect that ezines offer. Hence, the more I introduce elements from my own life and family into my newsletter, the bigger my positive (virtual) mailbag is.
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