10 Tips For Ezine Publishers
by Michael Southon
1. Many Ezine Publishers use too many styles of separator in their Newsletter. I recently saw an Ezine that used no less than 7 different separators:
++++++
------
~~~~~~
\\\\\\
.....
======
******
This confuses the reader and makes your Ezine difficult to read. Your Newsletter will look much smarter and be much easier to read if you use just one or two styles of separator.
2. Always give an email address for your readers to un- subscribe. Making your readers go to a website to unsubscribe will create more traffic but it won't make you popular.
3. Place the email address for unsubscribing near the top of your Newsletter where it can easily be seen. That will avoid messages from your readers asking you to unsubscribe them.
4. Put the title of your main article in the subject field of your Newsletter. People are much more likely to open an Ezine whose subject field reads:
WebTrafficDaily: '10 Power Tips to Boost your Traffic'
than:
WebTrafficDaily, Vol 14 Issue No. 6
5. Unless your Ezine specializes in offering free ads, limit your classifieds to ten per issue. More than that and your readers will be irritated and the ads will lose their effect.
6. In every issue of your Newsletter, tell your readers about some new resource you have added to your Website - give them a reason to come back. After all, that's one of the main reasons for publishing an Ezine - to turn one-time visitors into repeat visitors.
7. Before sending out your Newsletter, do a trial run and send it to yourself. I do this and I almost always find some little error that needs fixing.
8. Keep an archive of back-issues on your website. People are more likely to subscribe to your Ezine if they can see a sample.
9. Search the Web for Tips on the theme of your Ezine - include an 'Editor's Tip' in each issue.
10. Format your Newsletter to 60 characters-per-line. You can either do this manually using a 'ruler' such as this:
012345678901234567890123456789012345678901234567890123456789
Or you can use an ASCII file formatter (much quicker) such as 'Ezine Assistant'. Ezine Assistant is free and you can download it at: http://www.ezineassistant.com/
(c) Michael Southon
About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com/
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Visit IBM developerWorks to download a free trial of the latest release of IBM Lotus Sametime Standard V8.0. Lotus Sametime Standard V8.0 is a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial of the Rational Host Access Transformation Services (HATS) Toolkit. The HATS toolkit provides a set of plug-ins for the IBM Rational Software Delivery Platform to help you easily extend your legacy applications. HATS makes your 3270 and 5250 applications available as HTML through the most popular Web browsers, while converting your host screens to a Web look and feel and it also enables you to develop new Web, portal, and rich-client applications.
FREE! Go There Now!
|
|
|
|
Secure your Web applications with IBM Rational AppScan Standard Edition V7.7, previously known as Watchfire AppScan. This Web application security testing tool automates vulnerability assessments and scans and tests for common Web application vulnerabilities. Visit IBM developerWorks to download a free trial of IBM Rational AppScan Standard Edition V7.7.
FREE! Go There Now!
|
|
|
|
XML has become a common way of storing business data as flat files and many data server vendors including IBM have provided ways to store this data within relational database systems. Increasingly collections of XML files are accessed like databases using an xQuery and other XML standard mechanisms. Businesses find the need to combine the traditional tabular structured data with XML formatted data. In this webcast, you’ll learn about IBM’s WebSphere Federation Server technology, which provides users with the ability to integrate these two data formats.
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on December 6 at 1:00 pm ET to participate in an agile application development discussion and get your questions answered on using IBM Rational Method Composer in a distributed environment.Get your questions answered!
FREE! Go There Now!
|
|
|
|
This paper is about the critical role that a discipline called integrated requirements management can play in helping to ensure that your business goals and IT investments are continuously aligned—whether you are sourcing, integrating, building or maintaining software. It also looks at ways that automated IBM Rational® products can work together to help you use requirements in the very best way.
FREE! Go There Now!
|
|
|
|
User communities play an important role in communication and collaboration around products, solutions and other areas of special interest to members. Successful communities are able to provide the right mix of content and services to deliver a value proposition that resonates with each audience. Join Tom Inman, VP of Marketing for Information and Platform Solutions as he introduces the new LeverageINFORMATION community. During this webcast, learn about the value provided by the community and how customers and partners derive value from the community in addressing their own technical and business challenges.
FREE! Go There Now!
|
|
|
|
IBM Lotus Notes 8 provides a wide range of developers the ability to provide customized, integrated user interfaces via composite applications and via custom sidebar and toolbar plug-ins. This webcast provides you with tips and techniques to use with out-of-the-box capabilities of Lotus Notes 8, and survey how you can share useful components within your own company and within a larger community.
FREE! Go There Now!
|
|
|
|
Viper 2 brings a great value to developer communities including SQL, XML, PHP, Ruby, .NET and Java. You probably already know that DB2 Express-C is free for developers to develop, deploy and distribute. Viper 2 provides a variety of means that help move your application from the development stage to deployment more rapidly. This webcast shows how to best utilize the latest tools available for developing DB2 applications.
FREE! Go There Now!
|
|
|
|
The unprecedented scope of a service-oriented architecture (SOA) initiative brings to the forefront a number of management and governance issues that were sidestepped in the past. The key to a successful SOA implementation is managing and governing activities throughout the entire SOA delivery lifecycle by ensuring that services conform to the needs of all of the business’s stakeholders. Learn how service lifecycle management allows the business to ensure that the process by which services are defined, created, tested, deployed, optimized and retired is manageable, repeatable and auditable.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
