10 Terrific Ways To Enlarge Your Subscriber Base
by Ken Hill
1. Create a unique selling proposition (USP).
Developing a USP for your ezine will make your ezine more
attractive to your niche audience and help your ezine to
stand apart from other competing ezines.
Comprise your USP from a single, compelling benefit that
people will get from subscribing to your ezine.
Your benefit should be something that only your ezine offers
or that other competing ezines fail to stress in their
promotions.
Once you've created your USP, integrate it into all of your
promotions for your ezine.
2. Swap ads with other ezine publishers.
You could swap sponsor, feature, classified or solo ads with
other ezine publishers.
Choose related but non competing ezines to swap ads with and
track your ad swaps so that you'll know exactly which ezines
are best to continue swapping with.
3. Swap "thank you" page ads with other ezine publishers.
Advertise other ezines on the page your new subscribers are
taken to after joining your ezine in exchange for those
publishers doing the same for you.
This will give you very strong promotion of your ezine for
as long as the other ezines continue to be published.
4. Write articles.
Your articles will help you to successfully increase your
subscriptions by getting your ezine promoted in relevant
ezines and on high traffic sites.
Promote your articles by submitting them to article
directories, article announcement lists and also to other
ezine publishers.
5. Swap articles with other ezine publishers.
You could run another publisher's article in your ezine in
exchange for her publishing your article in her ezine.
This could be articles already run in other ezines, articles
to run exclusively in each others' ezines, or articles to be
first run in each others' ezines.
You could also post another publisher's article on your site
in exchange for her posting your article on her site to gain
more new subscribers.
6. Provide an ebook that you've written or that is a
compilation of your articles as a bonus for subscribing to
your ezine.
Your ebook will not only help you to get more subscribers
but can also help you to effectively promote your business,
get more traffic to your site, and promote your affiliate
programs to your new subscribers.
7. Post testimonials for your ezine on your site. Ask for
subscriber feedback within your ezine to garner more of
these from your readers.
8. Provide an archive of your past issues on your site.
Your archive will help you to convert more of your visitors
into subscribers by showing them what they will get from
their subscription to your ezine.
9. Make sample issues available by autoresponder.
Like your archive your sample issues can increase your
subscriptions by giving your visitors a look at the type of
quality articles, tips, and resources your ezine will
provide to them.
10. Use your signature file to promote your ezine.
Use your sig file in your day to day emails to your clients,
friends, and visitors who email you.
Also use your signature file to get more new subscribers
when posting your advice and tips in moderated discussion
lists and forums.
Article by writer, Ken Hill. Do You Publish an Ezine? Want
more subscribers? Put your ezine promotion on autopilot.
Over 1600+ places to promote your ezine. Find out more at:
http://netpromarketer.com/ea.html For more articles by
Ken Hill visit: http://netpromarketer.com
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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