10 Easy Tips to Improve Your Ezine
by Terri Seymour
Writing and publishing an ezine is a very important
part of your online business so you want to make it
the best possible ezine you can. I have made mistakes
and changed and re-changed my ezine many times to
make it the best it can be. I am still always looking
for ways to improve MOE. Over the years I have
learned a few simple ways to improve my ezine.
You can easily implement these tips into your ezine.
1. ALWAYS, ALWAYS have your email, along with your
name and url right at the top of your ezine. Unbelievably,
I have read ezines where I could NOT find the email or
even the name of the publisher!!! Also at the end of
your ezine have name, address, phone number,
and email and url again for easy access. Nothing
is worse than trying to find contact info that for some
reason is invisible!
2. Make sure you also always provide your subscribe
and unsubscribe info as well. I would suggest putting
this info at the bottom of the ezine. If you post your
unsubscribe url right at the top of your ezine it is like
you are inviting your subscribers to unsubscribe.
3. Provide a forum for your readers to interact with
you and your other readers. A section entitled,
Reader's Corner or Reader's Comments, where
they can send in their comments, questions, feedback
or whatever. This gives them a chance to become
a part of the ezine. This also helps build the reader-
publisher relationship that is very important!
4. Keep your ezine clean and sharp looking. Don't
add too many of the squiggles and decorations. They
may look *cute* but they sometimes make it hard to read
your ezine, thus prompting the ole' delete finger to
become activated!
5. ALWAYS provide some original content. Writing
articles is a great way of doing this. If you are not
yet comfortable writing articles, (Yes, you can), write
an editorial in each issue. Talk a bit about yourself,
the latest happenings in the business, what is going
on around the net, etc., things of that nature. This is
a chance to bring out your personality, the main thing
that makes your ezine unique!!
6. Having too many ads in each issue is a great
way of bringing down the value of your ezine. I would
suggest no more than 4 or 5 per issue. Reading an
ezine that has 20 or 30 ads (oh yeah, I've seen them)
is not very interesting or realistic. Most people
would not even go through the whole thing. Here
comes that delete finger again!! You want your
advertisers to get more value for their money and
having a limited number of ads is one of the best
ways of doing this.
7. I think adding a small section for this 'n that is
a good idea also. Some humor, a little fun,
interesting tidbits, jokes, stories, etc. We are
business men and women, but we don't have to
be 100% business, 100% of the time!!
8. Privacy Policy - Put a privacy policy towards the
top of the ezine. Let your readers know their privacy
is safe with you and your ezine.
9. Proofread - Always proofread and double-check your
text. You do not want your ezine to look like it was
written by a 10 year old. Correct all spelling and
grammatical errors.
10. Give your ezine an interesting and pulling name.
I have subscribed to most ezines just by the name
alone. If the name gets my attention, I subscribe.
Names like:
Power Promotion Ezine
Marketing Mania Ezine
Web Success Ezine are short and to the point. They
also make me want to read more.
Names like:
Internet Marketing News
John Doe's Ezine
Home Business News are more generic and do not
get my attention! They lack the "oomf" that make
me want to subscribe.
I hope some of these tips give you an idea of how you
can improve your ezine and make it the best it can be.
Remember that ezine publishing is one of the most
essential aspects of your online success. If you are
in this business, you should be able to say, "I have
My Own Ezine! " ;-) Good luck and success to you
all!!
******************
Terri Seymour owns and operates MyOwnEzine.com
Learn to publish and promote your own ezine.
mailto:subscribe@myownezine.com For a complete
list of her articles available for reprint please email:
mailto:myownezine-index@getresponse.com
ATTN: Ezine Publishers, save hours of your valuable
time! http://wetrack.it/eza/af.cgi?710
*******************
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Newsletter Marketing Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
Secure your Web applications with IBM Rational AppScan Standard Edition V7.7, previously known as Watchfire AppScan. This Web application security testing tool automates vulnerability assessments and scans and tests for common Web application vulnerabilities. Visit IBM developerWorks to download a free trial of IBM Rational AppScan Standard Edition V7.7.
FREE! Go There Now!
|
|
|
|
Join us for this on demand webcast to learn about developing complex systems more quickly and efficiently. We'll cover market drivers for developing, governing and reusing systems software assets and how you can develop system software assets with Rational Asset Manager.
FREE! Go There Now!
|
|
|
|
This paper is about the critical role that a discipline called integrated requirements management can play in helping to ensure that your business goals and IT investments are continuously aligned—whether you are sourcing, integrating, building or maintaining software. It also looks at ways that automated IBM Rational® products can work together to help you use requirements in the very best way.
FREE! Go There Now!
|
|
|
|
This whitepaper provides areas to consider when evaluating any software configuration management solution. It addresses how the IBM solutions (Rational ClearCase and Rational ClearQuest) meet the needs and requirements of both project leaders and developers to provide successful Software Change and Configuration Management.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download the latest trial version of IBM Data Studio V1.1 at no cost. IBM Data Studio is a comprehensive data management solution that helps you effectively design, develop, deploy and manage your data, databases, and database applications throughout the data management life cycle utilizing a consistent and integrated user interface. Unlike other client-side data management solutions that focus on only one aspect of the application lifecycle or database administration, Data Studio complements the Rational Software Delivery platform, providing unparalleled flexibility for a heterogeneous data server environment across platforms.
FREE! Go There Now!
|
|
|
|
Download the Rational Application Developer (RAD) v7.5 open beta code and start developing applications for the JEE5 standard which features EJB3.0, JPA, JSF 1.2, JSP 2.1 and Servlet 2.5 standards. When you use this beta you will see how you can increase developer productivity for already existing applications with improved support for refactoring, as well as adding new features to existing applications. In addition, the beta provides tooling for JD Edwards, Oracle, SAP, Siebel and PeopleSoft to improve the developer productivity with these enterprise systems.
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference, to hear how Enterprise Generation Language (EGL) eliminates the need for tedious and error-prone low level coding, so developers can focus on business requirements. EGL extends the Rational software development platform with a simplified programming language that enables developers who have little or no experience with Java, Web technologies or Service Oriented Architecture, to create enterprise-class applications and services quickly and easily. It also allows developers who may have little or no mainframe programming experience to quickly create traditional mainframe components.
FREE! Go There Now!
|
|
|
|
As systems increase in complexity, communication between systems and software teams becomes more and more difficult. Now, there’s a way to improve product quality and communication.<br />Read the “Model Driven Systems Development” white paper to see how. Also included in this kit are more educational white papers, customer examples, tutorials, informative Webcasts, and best practices for designing, building and managing systems.<br />
FREE! Go There Now!
|
|
|
|
Viper 2 brings a great value to developer communities including SQL, XML, PHP, Ruby, .NET and Java. You probably already know that DB2 Express-C is free for developers to develop, deploy and distribute. Viper 2 provides a variety of means that help move your application from the development stage to deployment more rapidly. This webcast shows how to best utilize the latest tools available for developing DB2 applications.
FREE! Go There Now!
|
|
|
|
As organizations integrate software into every aspect of business, they are constantly pressured to deliver faster, better, and cheaper results. Unfortunately, a “dis-integrated” software delivery approach reduces returns while increasing costs. This IBM Rational White Paper shows how Integrated Requirements Management aligns organizations around maximizing value and keeping pace with change.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
