Why are people leaving?
by Charlie Page
While the number of people who sign on to the Net for the
first time still increases every day, people are *leaving*
their Internet businesses in record numbers.
Some have even made a career out of leaving the Internet. ;)
People are leaving the Net because they are fed up ...
frustrated ... disappointed.
You may have felt the frustration too. So much hype, so few
real answers. So many promises, so little reality.
One of the things I like about my autoresponder service is
that people can leave comments behind when they leave our
little DOE Insider family.
Mostly, people tell us what's on their minds. If I can help,
I write them back even though they left the list.
We had 10 people leave the list last week (we're blessed
with a low unsubscribe rate) and the comments they left
behind point up an interesting trend.
Comments: I just do not have time to deal with it, but i
think you are doing a good job for the people that do :)
Comments: I am withdrawing from Internet Marketing so I no
longer require this service. Thank you.
Comments: I do not need the information anymore. I have quit
my business. Thank you!
Comments: Changing direction from mlm to investing.
Comments: Fed up with the whole internet thing. Nothing to
do with you
That last person summed up something one hears much more
often lately. People are fed up, disappointed, frustrated.
Frustration is an interesting emotion. Many years ago, a
very wise man said that frustration ultimately stems from
Does that describe the Internet or what!?!
So, WHY do people become frustrated and what can you do to
AVOID the frustration? Below are several ideas to help.
===== The Problem
First, the causes of frustration.
There seem to be three main causes of frustration on the Net
1. Too much hype.
2. Lack of real support.
3. Rampant false expectations.
People are frustrated with the hype out there. The problem
here is self-evident. I heard a guy say the other day that
if he could bag up all the manure (not the word he used) he
has seen online, he could fertilize the entire state of
Texas. Great line.
People are also fed up with being sent to a Frequently Asked
Questions page when what they need is to speak with a real
person. People need, and want, personal support.
Third, and to be truthful, people come online with their
expectations set *way* too high. The Internet is NOT the pot
of gold at the end of the rainbow. Never has been, never
will be. No one makes their fortune in 30 days, or 35 days,
or 45 days. They just show you a glimpse of their bank
account that makes it look that way.
Here's the frustrating part of this for me. I KNOW that
almost anyone can succeed online.
But if you let the frustration win, if you let it get you
down and quit, you have ZERO chances of succeeding online!
===== Now ... A Solution
You can beat this frustration! DON'T give in to
disappointment. Stay the course and you WILL win!
Here are xxkjj ways to beat back the frustration, keep your
chin up, and put yourself in a position to profit online.
1. Become Hype-Proof
Learn to see the information you receive in a larger
context. All good marketers know how to make their product
sound appealing, and know how to create a sense of urgency.
Only YOU know if you really NEED another autoresponder, or
another eBook on how to write an eBook, or ... you get the
See number five for a quick way to become hype-proof.
2. Understand That Off-Line Business Rules Still Apply
We must understand that it still takes money to make money
We still must advertise to sell goods and services. The Net
makes this wonderfuly easy and effective, but we still must
take the steps.
3. Separate Yourself From The Net - Don't Be Online Too Long
Many online entrepreneurs work late into the night. About
the worst possible time to make a purchasing decision is
after a long session of being online. It's often wise to
wait until the next morning, or next evening, to make a
4. Don't Fall Prey To Information Overload
In this is the number one problem I see with people who have
gone online within the last three to six months. Everyone
gives away so many e-books and the courses. How can a person
be expected to read everything, much less not drown in the
One solution to information overload is to make a list of
things that you really need in your business, then research
them one at a time.
For example, you're going to need an autoresponder, you're
going to need to do advertising, you will need a web hosting
company, you're going to need to create a web site, and you
will need for five other things before you can successfully
do business online.
Now take one thing at a time, and learn what you need to
know about that one thing. Then, move on to the next.
5. Wait 24 Hours Before Buying Anything
When I wrote this line my bank account hollered Amen! If
only I practiced get faithfully. I have never waited 24
hours to buy something and regretted it.
tell you that you must order within the next three days,
three minutes, or three seconds to get that "once a
I can guarantee that 99% of the time, this is a trick. To
prove it for yourself, bookmark the next site you visit that
offers a limited time guarantee. Then visit the site the day
after the guarantee was supposed to expire. Or, if you know
6. Take Something Of Value And Stick With It
Recent studies show the common pattern of behavior on the
Internet is to join a program, promoted a little, and then
leave it. This can not lead to success.
In any business, success takes time. Give your online
business the time it needs to succeed and it will reward you
with passive income for years to come.
7. Don't Fear You'll Miss IT ... IT Doesn't Exist
This is the BIG ONE folks! Right now, for example, Mastery
TV is all the rage. Only six months ago, a program called
Cash Evolution was all the rage. As I understand it, Cash
Evolution, even with Mark Joyner's endorsement, was a
Will Mastery TV end up a winner or loser? While I don't
pretend to know the answer, and many factors will determine
that answer, I do know that no one who signs up, promotes
for two weeks, and quits, will make ANY serious revenue.
Doing business on the Internet has been challenging lately.
Spammers make it harder to get messages delivered, yet
you're reading this one. More and more web sites means more
competition, yet your site got visitors today.
Success online comes down to this ....
Do the basic things very well, stick with it, and success WILL be yours!
Charlie Page owns the Directory of Ezines.
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