What to Do if Your Site Has a Penalty or Ban - Obey the Rules
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Another step to take would be to make sure you are following the rules set in place by the various search engines. If you find that you are not, then you will want to fix your website so that it does follow the rules, and make sure you document your changes, so that you will have proof of your efforts when you go to the search engines.
Fixing the Penalty or Ban
Once you have checked all technical issues, fixed any rule breakers, and have determined that you site has indeed been penalized/banned, the next step is to file a re-inclusion request form. In it you should be sure to detail the reasons why your website was penalized and what you did specifically to fix these errors. You will also want to leave your contact information, and if you had an outside firm do your SEO, their contact information as well. If you have any contracts from the firm or proposals, you will want to send those along as well.
And of course, it never hurts to apologize.
Once the search quality team has reviewed your form and found all problems to be resolved, your site will have spiders crawling all over it again. Depending on a number of factors, such as the size of your site, it may take anywhere from a day to several months before your site is crawled again. During this waiting period, you will want to check your index count to see if your site has been crawled again. Try not to harass the search engine team with queries; it won't help your case.
If you find that the process isn't going quickly enough, you can always purchase search engine advertising and paid inclusion programs to supplement until your site is back to being crawled.
Well that's it for this article. I hope you found it informative. If you have any questions, don't hesitate to leave a comment!
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