How To

  Homes arrow How To arrow Web Site Monitoring Is A Global Necessity
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
HOW TO

Web Site Monitoring Is A Global Necessity
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0
    2004-02-03

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Web Site Monitoring Is A Global Necessity
    by David Leonhardt

    Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting.

    He types in his search terms and Google faithfully reports: "Results 1 - 100 of about 1,760,000. Search took 0.34 seconds."

    Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him.

    High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads."

    Somebody please tell them about Bill Huang.

    "Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers' computers and may not even be accessible at all," says Vadim Mazo, CEO of Dotcom-Monitor ( http://www.dotcom-monitor.com ), a web site monitoring company. "While they celebrate, they could be losing customers."

    Even in the United States, the most developed Internet market in the world, one out of five Internet users still operate on 56K connections. Smart companies have gotten wise, and test their web sites on slow connections usually 56K. That leaves 13 million Americans with even slower connections along with hordes of customers in India, China, Australia, Russia, South Africa and elsewhere around the world.

    Who is monitoring your web site from Europe and Asia?

    "We just opened up a new web site monitoring station in Hong Kong, because there is a growing demand for monitoring web site performance from Asia," Mr. Mazo adds. "While nobody can monitor individual connections, we can monitor sever side connection speeds and web site accessibility both of which are affected by transatlantic transfers."

    In fact, bottlenecks can develop in several spots along the transatlantic connections bottlenecks that could slow down or even block a web site completely. If a webmaster is not monitoring the performance of his web site overseas as well as at home, he will not be aware of the bottleneck and unable to contact his provider about it.

    The fact is that a web site will load slower on the opposite side of the world, regardless of the type of connection the surfer has. But that is compounded when the transatlantic connections, or other local connections, block up.

    Is connection speed a problem worth monitoring?

    In May 2001, Zona Research reported that slow loading web sites accounted for $25 billion in lost sales each year ( http://www.marketresearch.com/map/prod/483429.html ) As Internet usage continues to climb around the world, that figure might be closer to $40 billion by now.

    Another study, by BizRate.com ( http://www.bizrate.com ) in 2000, revealed that most people abandon purchases on the Internet while already in the shopping cart section 21 percent due to slow-loading pages. In other words, even when the home page and the sales pages operate at a satisfactory speed, customers get frustrated by slow loading or failed shopping carts.

    "It's one thing to know that your web site is accessible. It is another to know that all your forms and your shopping carts are performing to your customers' satisfaction," Mr. Mazo says. He adds that web site monitoring avoids the embarrassing moment when the customer lets a company know its site is not accessible. "The only thing worse is if nobody lets you know and you just keep losing sales."

    This suggests there is value in monitoring your web site from overseas -- and in monitoring the forms and shopping carts and anything other server requests and user transactions

    Stella Huang loves her new slippers. They are just perfect. She really does not care where they come from. The executives at Big Soft Slipper were not monitoring their web site performance, so they have no idea that they just lost a customer. And another customer. And another...

    About The Author

    David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at:
    mailto:info@thehappyguy.com
    or visit his website at:
    http://www.thehappyguy.com
    For website monitoring:
    http://www.dotcom-monitor.com .
    For details about web site monitoring services:
    http://www.dotcom-monitor.com/web-site-monitoring.asp
    Info@TheHappyGuy.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More How To Articles
    More By Developer Shed

       

    HOW TO ARTICLES

    - Traffic Down One Month? Don`t Panic
    - How to Handle Fake Reviews
    - Facebook Game Update Tweaks
    - Facebook Profile Tweaks
    - How To Download Your Facebook Profile
    - Facebook Tips for Hiding Your Friends List
    - Facebook Tips to Avoid Unwanted Friend Reque...
    - Blog Contests: Do it Right
    - Simple Technique for Memorable Headlines
    - Understanding Your Analytics Results
    - Your Guide to Creating Quality Back Links
    - Getting Your True Ranking: Going Beyond Goog...
    - Optimizing for Google
    - The Right Way to Build Reciprocal Links
    - Monetization: How Not to Put Multiple Ad Ven...

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap