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Understanding Your Analytics Results
By: Katie Gatto
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    Table of Contents:
  • Understanding Your Analytics Results
  • The main analytics screen
  • Visitors Overview
  • Traffic Overview Sources

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    Understanding Your Analytics Results - Traffic Overview Sources

    (Page 4 of 4 )

    This information will show you how people get to the site, and which keywords will bring them there. While most of us are here, since you want to go in depth, if you want to see more, click on “view full report” in order to see all of the results, and not just the top five.

    Content Overview

    This is a more in-depth analysis of your sites by popularity. On the right is where you will see the useful data. There are four categories.

    • Navigation summary: This will show you how the end users have found your content.

    • Entrance path: This shows you the path end users took to your content.

    • Entrance sources: This shows you with what sources visitors get to your site.

    • Entrance keywords: This shows how visitors search to find your site.

    Now that you understand what it is that each of those bits of data mean, you can make your decisions about the site. Just in case you have any other questions about analytics, we have a brief FAQ below. Hopefully it can help you to get up to speed.

    What is Analytics?

    Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service[1], currently in use at around 57% of the 10,000 most popular websites.[2]

    GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

    Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

    GA's approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.”

    *definition from

    Is it just me or does the data duplicate in some areas?

    No, its not just you. This duplicate access is meant as a time saver for the end user. That way, if you want to compound data quickly, it can be done without going back and forth.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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