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HOW TO

Understanding Your Analytics Results
By: Katie Gatto
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    2010-06-23

    Table of Contents:
  • Understanding Your Analytics Results
  • The main analytics screen
  • Visitors Overview
  • Traffic Overview Sources

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    Understanding Your Analytics Results - The main analytics screen


    (Page 2 of 4 )

    Once you log in to your account, you should see a list of all of the sites that have analytics installed. This may not be only your sites, if you have been invited to view their data. On this page, each entry will show some basic data, such as the total number of visitors during the month, which is the deferral period of time, and whether this number is an improvement. Once you have clicked onto one of these names, you will move on to the dashboard for that site.

    The Dashboard

    This will have information about only one site, but it will go a bit more in depth. While this screen is an important one, you also need to be aware that this is a jumping-off point. A lot of people who have analytics make the mistake of only getting to this screen and going no further -- that is quite a shame, since each of these is a gateway to a wealth of information about your site.

    To put it another way, stopping here is a lot like licking off the icing and leaving behind the cake. Now let's take some time to get more familiar with each of these mini views before we go into them further. To get to these, click on view report.

    The Visits Tab

    This is a visual representation of the total number of site views. Each blue dot represents an individual day. Hover over that dot and you will get an exact number of visits. Now let's move on to the next section down.

    The Site Usage Tab

    This tab will give you a lot of very useful information.

    • Visits: The number of people who have come to your site.

    •  Page views: The number of pages that have been visited.

    • Pages/visit: The average number of pages on your site that each visitor saw.

    • Bounce rate: The number of visitors who saw one page and left.

    • Average time on site: How long your average visitor stayed on your site.

    • New visits: The percent of visitors who are not return visitors.

    Now, on to the next box.

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