How To

  Homes arrow How To arrow Traffic Down One Month? Don`t Panic
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
HOW TO

Traffic Down One Month? Don`t Panic
By: terri
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 1
    2012-06-13

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement
    So you've put a lot of effort into your SEO and online marketing campaigns, and you noticed that your traffic was down this month. What happened? Should you cut your SEO budget and channel that money into more conventional marketing efforts?

    Before you start going crazy, you need to know that a one-month dip in visitors isn't all that unusual. “In my opinion, unless you've lost the majority of your traffic overnight there is no need to panic about one slow month,” notes Nick Stamoulis. “It could very well be just that; a slow month.”

    SEO is a game of trends over time. Don't be too concerned over one month's figures. If your numbers are trending downward over three months, then you definitely have cause for concern and need to figure out what's going on.

    If you really want to know what happened to throw your numbers off that one month, well, there are lots of possibilities. Some of them are even more likely than SEO to be the cause of your drop in visitors. Stamoulis lists three; all of them are pretty easy to check, though you might need some historical data.

    First, how many people are searching for your keywords? If the volume of searchers using the words for which you've optimized your site is lower this month than it was previously, you're probably going to receive fewer visitors – but then again, so will your competitors if search volume is really down across the board for that keyword. Google offers a free tool called Google Insights for Search that will let you compare search volume for keywords over time, and could help you pinpoint the reason your traffic is down.

    Second, where is your traffic coming from? Stamoulis differentiates between organic and direct traffic. Organic traffic is traffic that uses non-branded keywords to find your site. Perhaps you run a lawn care business in Clermont, Florida, and many of your visitors found you when searching for something like “landscape designers Clermont.” Direct traffic, on the other hand, occurs when someone puts your company's name or brand directly into the search engine to find you. If 30 percent of your traffic came from direct searches, and it dropped off by only one-fifth, that could cause a noticeable reduction in your number of visitors.

    If that's the case, you need to look to your other advertising efforts. Direct traffic, remember, is brand-based traffic. Did your company do a big marketing push last month to get the name out there? That might explain the drop, then, if you didn't continue the advertising into this month. In that case, your SEO efforts aren't to blame for the drop in traffic at all.

    Third, is this a time of year when your business normally falls off? Every field seems to have seasons. Remember that lawn care service mentioned above? It's a sure bet that they get more visitors to their website in April than in November. Rather than checking your visitor numbers for this month against the numbers for last month, check them against the numbers for the same month last year. You might find you're actually doing better than you were then.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More How To Articles
    More By terri

       

    HOW TO ARTICLES

    - Traffic Down One Month? Don`t Panic
    - How to Handle Fake Reviews
    - Facebook Game Update Tweaks
    - Facebook Profile Tweaks
    - How To Download Your Facebook Profile
    - Facebook Tips for Hiding Your Friends List
    - Facebook Tips to Avoid Unwanted Friend Reque...
    - Blog Contests: Do it Right
    - Simple Technique for Memorable Headlines
    - Understanding Your Analytics Results
    - Your Guide to Creating Quality Back Links
    - Getting Your True Ranking: Going Beyond Goog...
    - Optimizing for Google
    - The Right Way to Build Reciprocal Links
    - Monetization: How Not to Put Multiple Ad Ven...

    Developer Shed Affiliates

     



    © 2003-2014 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap