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HOW TO

The Right Way to Build Reciprocal Links
By: Katie Gatto
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    2010-01-08

    Table of Contents:
  • The Right Way to Build Reciprocal Links
  • Technique One: Capitalize on existing links to your site
  • Technique Two: Comment on your target sites
  • A few questions

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    The Right Way to Build Reciprocal Links - Technique Two: Comment on your target sites


    (Page 3 of 4 )

    This strategy is the one that gives you the most control over the linking process in both directions. Bear in mind, however, that this type of link will not show you a drastic increase unless you take the time to create a lot of links. Do not expect this to be an overnight fix. Use a lot of patience and think in the long term with this method. Doing this one properly goes a little something like this:

    1. Get a look around the blogosphere to see some of the sites that you may want to target. It would be wise to choose a mix of sites. Many places will suggest that you only target large sites. This is poor advice for most sites in search of an SEO boost. The fact is that everyone will be targeting those sites and one or two links from them will not do much.

    If you target only big sites you will have to do a lot of commenting on that one site. It is best to mix these popular sites in with some mid-sized sites and a few relevant niche sites. As a matter of fact, relevance is an important factor for pages of any size. Consider diving your list into thirds: one third for the large site, one third for the medium sites and one third for the smaller sites.

    2. Decide on your strategy for each category of sites. As was mentioned earlier, you will need to spend more time commenting on the more popular sites in order to get an effect. Less links will be needed for niche sites. Just use your best judgment, and if you find yourself unsure, err on the side of too many links instead of too few.

    3. Read the site for a few days to get a feel for the posts. You can do this very efficiently with the help of your trusty RSS reader.

    4. Once you get familiar with the sites, go ahead and start commenting. Keep the posts on topic and never put your URL directly into the post. Only put the URL into the URL section of the comments form.

    Remember, you are only here to build links, not to market your site. It could come off as spam or get your comments deleted. You donít want to end up with that kind of an issue plaguing you, especially if you happen to be dealing with a site that belongs to a blog network where you can be banned from commenting on many potentially relevant sites in one fell swoop.

    5. Keep a list of the URLs to which you link. Then be sure to link to those sites, but only when and where it makes sense. Do not just throw in a random link. Getting good links will not do you any good if you alienate your reader population.

    6. Repeat the process for a few days -- as many as needed. You may want to try to do this all in one shot, but that isnít a great plan. A consistent set of links coming in over time will be better for your rankings than a one-time blitz. Keeping a long-term relationship with links will help.

    We have covered two of the basic strategies that you can use to create some great reciprocal links without resorting to the unpleasant and unethical set of behaviors known as link spamming. While you may be tempted to try link spamming for a quick boost of your rankings,do not succumb to that temptation. Most, if not all, search engines are well aware of these practices. The odds are that you will be penalized for link spamming, and it will actually have the opposite effect of the one you desired.

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