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HOW TO

The Right Way to Build Reciprocal Links
By: Katie Gatto
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    2010-01-08

    Table of Contents:
  • The Right Way to Build Reciprocal Links
  • Technique One: Capitalize on existing links to your site
  • Technique Two: Comment on your target sites
  • A few questions

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    The Right Way to Build Reciprocal Links - Technique One: Capitalize on existing links to your site


    (Page 2 of 4 )

    If your site has been around for more than a few weeks, then the odds are good that you already have a few links to it. You may know about them, and you may not.

    These links are reciprocal link gold for one reason: all you have to do to make good use of those links is to link to these sites from your site. Whamo! Instant reciprocal link. Of course, since nothing is as simple as it seems, here is a basic step-by-step guide.

    1. Make a list of any known links that you have to your site. This includes any links that you have created yourself, links from your friends' sites and any mentions that you have gotten on other sites or blogs.

    2. Uncover any unknown links. You can use one of the free SEO tools that are available to get a list of the links to your site.

    Since not all of the free SEO analysis tools give you this data, you can get it from Google by using the link search tag in Google's search engine. The way that you do this is:

    1. Open your web browser and go to Google.

    2. Type in two brackets (the square and not the curly kind) and in between them add link: X, where X is the URL of your site.

    3. Run your search as usual and look at your results. This should show you an unknown link.

    Now it is time to evaluate those links. If you luck out, then you will have a great crop of links to choose from. The odds are that they will be a mixed basket, and that you will have to weed out the losers. This is also pretty easy with these steps:

    1. Take out any obvious spam sites.

    2. Take out sites that are only designed to analyze sites. They most likely do not have too many of your links.

    3. Rule out any internal links. Many of them will show up if your search is extensive.

    Now you have your list of sites to link to for instant reciprocals. Just be sure to ping once you have put in the links.

    Of course, you will not want to link to each of these sites at one time if your site is a blog. You can go ahead and get things done if your site is static. If you have a blog-style site, then you should spread out the links over a few days' worth of postings, depending on how many links you have to add to the site.

    A good rule of thumb for you to keep in mind is to add no more than two of these links at a time. Common sense also dictates that you would not link to a site that is widely inappropriate for your content. You also probably do not want to link to a site that has an obvious issue. After all, a link can be seen as a possible endorsement of a site. So, you need to balance between the value of the link and the way your readers will take it.

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