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HOW TO

The Most Important Thing to Know About Advertising
By: Developer Shed
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    2004-02-20

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    The Most Important Thing to Know About Advertising
    by Karon Thackston


    This article may be reproduced, in part or in whole, provided proper attribution is given to the author and the web site.

    I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it eludes many people.

    Know your target audience!

    When you ask most business owners who their target audience is, you are generally quoted a list of demographics. While demographics are a portion of the make up, to know your target audience goes far beyond statistics.

    Advertising is a message you send to the people whose business you would like to gain. It is a form of communication to a specific group of buyers. When you communicate with friends and family, you take the communication style of that particular person into account before you speak or write. The same holds true for your target audience.

    When you begin to write a letter, you don't sit down and begin writing without first determining who the letter will be addressed to. If you are writing your mother, you will no doubt design the message differently than if you are writing your best friend. Your verbage changes and your style changes according to who you are writing. You make a point, although sometimes subconsciously, to write in such a way that your audience will be receptive. These same principles apply when addressing your target audience via advertising messages.

    Find out all you can about what kind of people your target group consists of… not just what demographic segment they fall into. The closer you get to those in your target audience, the more effectively you'll be able to communicate with them… and the better received your advertising will be!

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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