Rusbiz Newsletter - Ezine for Online Business Community
by Nowshade Kabir
I registered with a B2B site but whatís next?
This is a question many first time users of B2B
marketplaces ask themselves. A few expect that
the registration itself will bring them a number
of new customers. In some cases this might by
true! Especially, if you are a seller of some
much coveted items. But for rest of us, things
are a little trickier! A large B2B marketplace
has a lot of suppliers of similar products, who
are vying for the attention of potential customers.
To establish your company as a favored one among
them is not an easy task! However, a little
planning and thorough follow up of some basic
guidelines improve your chance of getting
noticed by buyers significantly.
Below, I outlined some of the basic steps that
you should take once you seriously decide to
market your products using B2B marketplaces.
1. Write a nice profile
When a prospective client sees your trade lead
ad or your product on the marketplace and feels
interested, the first thing he does is - checks
your company profile out. Thatís where the buyer
gets his initial information about your company.
If you have a virtually blank profile with a
very little information on your company,
doubtful that the potential client will even
bother to make a request for quote. Thatís why
you should spend a little time on writing a nice
company profile. Here are some aspects that you
should emphasize on while writing your company
Start your profile with something noteworthy about
your company. This could be the distinct quality
that sets your business apart from your competition.
Describe your present customer base, target market
and any new products or projects that you are
planning to come up with.
Write a bit about your company history. When the
company was incorporated? What is the business form?
If you have something to boast about, do it!
If you feel that your sales figures are impressive,
why not mention them.
Be brief! The profile should not be more than
five paragraphs. You donít want your buyers to
2. Include your logo on your Storefront page
If you would like to separate your company from
many other similar vendors, you have to think
seriously about creating a brand for your company.
Brand is the distinctive pattern of your business
operation. It portrays the nature of your service
or product, your uniqueness in comparison to
others etc. A nice looking logo is a key to
branding your company. Customers will remember
your company name better if you have a great logo
to go with.
3. Add products to your storefront
It is important to have your main products,
products that are your primary sale generators,
added to your storefront. Products with nice
picture and well descriptions capture buyers
attention more than any thing else. After all
the reason that the buyers are on your page is
to look for the products that they need.
4. Make nice pictures of your products
Nothing can turn off a prospective buyer than a
hazy or blur picture of the product that he
intends to buy from you. If your competitorís
product with exactly same features has nicer
picture, guess who has a better chance to get
the business? Spend some money and take professional
pictures of your products. Make sure that you
followed all the instructions of the Portal
before uploading the pictures.
5. Post your products for sale on the marketplace
Product visibility is the name of the game!
Donít confine yourself just by adding products
to E-catalog and your Storefront. Post products
for sale on the E-marketplace.
There are numbers of great advantages of posting
products on E-marketplaces:
Frequent browsers of marketplace can see your products
Buyers can compare your products with others on
Buyers can take an immediate buying decision and
make an instant Purchase Order.
6. Post trade leads
For many not-so-savvy users of B2B sites it's a
bit complicated to make buys and sales through
marketplaces. They prefer to get trade leads from
the site and make contacts with buyers or sellers
by fax, phone or just emails. Posting trade leads
is a great marketing method to tap new territories.
Donít be disappointed if you do not get immediate
feedbacks. Repeat trade leads at least once in a
month. Since normally a portal constantly acquires
new members, in order to expose the leads to bigger
audience, it is worthwhile to post trade leads
Nowshade Kabir is the founder, primary developer and present
CEO of Rusbiz.com. A Ph. D. in Information Technology, he
has wide experience in Business Consulting, International
Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace
with solutions to start and run online business.
You can contact him at mailto:email@example.com, http://ezine.rusbiz.com, http://www.rusbiz.com
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