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Rusbiz Newsletter - Ezine for Online Business Community
By: Developer Shed
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    Rusbiz Newsletter - Ezine for Online Business Community
    by Nowshade Kabir

    I registered with a B2B site but whatís next?

    This is a question many first time users of B2B
    marketplaces ask themselves. A few expect that
    the registration itself will bring them a number
    of new customers. In some cases this might by
    true! Especially, if you are a seller of some
    much coveted items. But for rest of us, things
    are a little trickier! A large B2B marketplace
    has a lot of suppliers of similar products, who
    are vying for the attention of potential customers.
    To establish your company as a favored one among
    them is not an easy task! However, a little
    planning and thorough follow up of some basic
    guidelines improve your chance of getting
    noticed by buyers significantly.

    Below, I outlined some of the basic steps that
    you should take once you seriously decide to
    market your products using B2B marketplaces.

    1. Write a nice profile

    When a prospective client sees your trade lead
    ad or your product on the marketplace and feels
    interested, the first thing he does is - checks
    your company profile out. Thatís where the buyer
    gets his initial information about your company.
    If you have a virtually blank profile with a
    very little information on your company,
    doubtful that the potential client will even
    bother to make a request for quote. Thatís why
    you should spend a little time on writing a nice
    company profile. Here are some aspects that you
    should emphasize on while writing your company

    Start your profile with something noteworthy about
    your company. This could be the distinct quality
    that sets your business apart from your competition.

    Describe your present customer base, target market
    and any new products or projects that you are
    planning to come up with.

    Write a bit about your company history. When the
    company was incorporated? What is the business form?

    If you have something to boast about, do it!
    If you feel that your sales figures are impressive,
    why not mention them.

    Be brief! The profile should not be more than
    five paragraphs. You donít want your buyers to
    get bored!

    2. Include your logo on your Storefront page

    If you would like to separate your company from
    many other similar vendors, you have to think
    seriously about creating a brand for your company.
    Brand is the distinctive pattern of your business
    operation. It portrays the nature of your service
    or product, your uniqueness in comparison to
    others etc. A nice looking logo is a key to
    branding your company. Customers will remember
    your company name better if you have a great logo
    to go with.

    3. Add products to your storefront

    It is important to have your main products,
    products that are your primary sale generators,
    added to your storefront. Products with nice
    picture and well descriptions capture buyers
    attention more than any thing else. After all
    the reason that the buyers are on your page is
    to look for the products that they need.

    4. Make nice pictures of your products

    Nothing can turn off a prospective buyer than a
    hazy or blur picture of the product that he
    intends to buy from you. If your competitorís
    product with exactly same features has nicer
    picture, guess who has a better chance to get
    the business? Spend some money and take professional
    pictures of your products. Make sure that you
    followed all the instructions of the Portal
    before uploading the pictures.

    5. Post your products for sale on the marketplace

    Product visibility is the name of the game!
    Donít confine yourself just by adding products
    to E-catalog and your Storefront. Post products
    for sale on the E-marketplace.

    There are numbers of great advantages of posting
    products on E-marketplaces:

    Frequent browsers of marketplace can see your products
    Buyers can compare your products with others on
    Buyers can take an immediate buying decision and
    make an instant Purchase Order.

    6. Post trade leads

    For many not-so-savvy users of B2B sites it's a
    bit complicated to make buys and sales through
    marketplaces. They prefer to get trade leads from
    the site and make contacts with buyers or sellers
    by fax, phone or just emails. Posting trade leads
    is a great marketing method to tap new territories.
    Donít be disappointed if you do not get immediate
    feedbacks. Repeat trade leads at least once in a
    month. Since normally a portal constantly acquires
    new members, in order to expose the leads to bigger
    audience, it is worthwhile to post trade leads

    Nowshade Kabir is the founder, primary developer and present
    CEO of A Ph. D. in Information Technology, he
    has wide experience in Business Consulting, International
    Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace
    with solutions to start and run online business.
    You can contact him at,,
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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