Popup Killers - Not just killing that Popup but also your Revenue!
by Jason Hulott
With the increase use of popups on site, when you enter, when you leave, while you are there. Popup killers or stoppers are all the rage. Companies use Popup killers as
marketing tool for frustrated users to use one companies service be it as an ISP or Toolbar.
New ISP Disks, Toolbars, and Browsers all now come with some form of popup killer. While we all wanbt to stop the frustation of having several popups being delivered while
surfing around the web, to the webmaster a popup killer can totally kill a sites normal functionality.
** What do I mean?
popup killer enabled could kill more than that annoying popup.
It could mean that when a user clicks on your apply button or affiliate link. It won't work! The user can click on it as often as they like. It won't work!
This could be costing you sales and applications.
** We tested it out!
We then switched the apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.
The only on page changes were the Apply button links and we drove the visits via PPC spend.
** What can you do?
switching them to normal HREF links and test the results.
You can always change them back if you need to but consider the potential revenue option.
It certainly has worked for us!
J2 Squared Ltd
Creating customer revenues online
75 Oldfield Drive , Wouldham, Rochester, Kent, ME1 3GP
Work: +44 (0)1634 668277 mobile: +44 (0)7940 521056
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