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HOW TO

Popup Killers - Not just killing that Popup but also your Revenue!
By: Developer Shed
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    2004-09-07

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    Popup Killers - Not just killing that Popup but also your Revenue!
    by Jason Hulott

    With the increase use of popups on site, when you enter, when you leave, while you are there. Popup killers or stoppers are all the rage. Companies use Popup killers as
    marketing tool for frustrated users to use one companies service be it as an ISP or Toolbar.

    New ISP Disks, Toolbars, and Browsers all now come with some form of popup killer. While we all wanbt to stop the frustation of having several popups being delivered while
    surfing around the web, to the webmaster a popup killer can totally kill a sites normal functionality.

    ** What do I mean?

    If I said rename a popup killer to a Javascript killer, which is how some popup killers work, then you wil get the gist!

    With some SEOs advocating hiding links they don't want a search engine to spider or to hide affiliate links within Javascript functions, having a user visit your site with a
    popup killer enabled could kill more than that annoying popup.

    It could mean that when a user clicks on your apply button or affiliate link. It won't work! The user can click on it as often as they like. It won't work!

    This could be costing you sales and applications.

    ** We tested it out!

    We tested this on our Loans site www.polarloans.co.uk. We delivered 1,000 visits to the site where the application process was a javascript function. We had 1 application.

    We then switched the apply buttons and links to a normal HREF link and sent another 1000 visits to it. We have a 10 fold increase in applications.

    The only on page changes were the Apply button links and we drove the visits via PPC spend.

    ** What can you do?

    It maybe time you looked at the major links on your site to your product sale pages on affiliate links. If they are running as Javascript functions it may be wise to try
    switching them to normal HREF links and test the results.

    You can always change them back if you need to but consider the potential revenue option.

    It certainly has worked for us!

    Jason Hulott
    Director
    J2 Squared Ltd
    Creating customer revenues online
    75 Oldfield Drive , Wouldham, Rochester, Kent, ME1 3GP
    Work: +44 (0)1634 668277 mobile: +44 (0)7940 521056
    Email: jason@j2-squared.com
    Web: www.j2-squared.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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