Optimizing for Google - Finding the Right Words
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No matter what your site is about, there are probably several dozen phrases which might help to describe what you have available on your pages. Remember to keep each single piece of content tightly focused on one or two main keyword phrases, which should be around two or three words in length.
Most searches are no longer than four words in length, so think about the words users might type to find your site. Focus on the two- and three-word phrases that seem to fit, and include them in your content. For each piece of content, you want to use the main keyword phrases at least once in every paragraph. This helps ensure good keyword density, which helps increase your chances of earning high Google placement. When optimizing for Google, you’re really optimizing the keywords on every page of your site.
Not sure which phrases to use as your focus when creating content? Want to know what Google wants out of your site? There’s a way to get Google’s help when writing for the Web. All you have to do is come up with a main concept or phrase you want to use as your primary focus. For instance, assume you’re writing an article about keywords but you aren’t sure which phrases to use for the content itself. Simply type “keywords” into Google’s search string and bring up the results.
Scroll past the results - that’s right, go past them all - and to the bottom of the page. Here, you’ll find a friendly list of Google-suggested phrases for your keyword. This is actually meant to help Google users themselves refine their searches so they’ll find exactly what they want, but for optimization purposes this can be a very useful tool indeed. Now you know which searches are the most popular, Google-wise, for the basic phrase or word you want to promote on your page. When you build content around Google-suggested phrases, you’re truly optimizing for Google.
Optimizing for Google
Optimizing for Google doesn’t have to be that difficult. Google looks for pages with high keyword density, pages which have a lot of occurrences of the words typed into search strings by Internet users. Find the phrases most used by Google users through the Google search suggest tool, and then build content around these phrases to bring more traffic to your site.
You know what Google wants, and you know how to create it. It’s time to start optimizing your pages for Google, so you can start getting higher levels of online traffic.
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