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HOW TO

Monetization: How Not to Put Multiple Ad Vendors on Your Blog
By: Katie Gatto
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    2010-01-04

    Table of Contents:
  • Monetization: How Not to Put Multiple Ad Vendors on Your Blog
  • What are the types of ads that exist for blogs?
  • Basics of Ad Placement
  • Tips for using multiple vendor ads

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    Monetization: How Not to Put Multiple Ad Vendors on Your Blog - Tips for using multiple vendor ads


    (Page 4 of 4 )

     

    Choose one vendor for each type of ad that you want to place on your site. This will avoid ads that compete with each other. This is not to say that you can not choose to use the same vendor for multiple types of ads, but to act as a warning not to duplicate an ad type.

    Do not duplicate an ad placement. As we mentioned on a previous page, you should probably avoid an ad in the post footer and between the posts. What you want to stay aay from here is having two ads on your site in a row. You do not want to make your readers have to endure multiple ads in a row, which is boring.

    Avoid using both page load and corner page ads at the same time. Many users find load ads to be a modern-day version of the pop up. As you know, they were near-universally hated. The corner ads are also a bit of a distraction and you do not want to layer distractions onto your site.

    Always give a reader a way to turn off (or at least mute) an ad with a video or an audio ad. If your user is listening to music, or another audio file, this dual layer of sound will be a pain to them. Also, if any of your users are browsing at work, you may get them in trouble with their boss.

    Do not over use contextual ads. Most readers will accept a few of these, but over using them will be an annoyance. Remember, this type of ad pops open a small window over your text. If a user wants this information, this is good news. If it pops up in the course of random scrolling, they find it to be very annoying. This is especially true if they were trying to read the information below that news bubble. Keep it to no more than two or three in a paragraph to be safe.

    Donít mix a video and an audio ad at the same time. They will be overwhelming if they launch at the same time. This same rule applies to any load ad with an audio or a video component. If your launch ad is dynamic, and video is included in that rotation, you must treat it as if it will always be a video.

    Donít crowd ads. If you put one at the post break and one between each of the posts, then you should keep then out of the side bar. As a rule of thumb, if you want to know what is too many, open your blog. Scroll through random locations. If you can see more than three types of ads it is too many. 

    There you have it: everything that you need to set up multiple ad vendors on your site without turning your page into a distracting mess. All you have to do now is choose your ad vendors and get to monetizing. 


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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