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HOW TO

Monetization: How Not to Put Multiple Ad Vendors on Your Blog
By: Katie Gatto
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    2010-01-04

    Table of Contents:
  • Monetization: How Not to Put Multiple Ad Vendors on Your Blog
  • What are the types of ads that exist for blogs?
  • Basics of Ad Placement
  • Tips for using multiple vendor ads

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    Monetization: How Not to Put Multiple Ad Vendors on Your Blog - Basics of Ad Placement


    (Page 3 of 4 )

     

    The basics of placing an ad are all about its location on your site and within an individual posting. Let's take a few seconds to look at each of the possible locations. 

    Sitewide locations: 

    • The site header. This is the very top of the site. It will be the very first thing that your visitors will see. You should be careful with what you place here, because it will make a strong impression on your visitors, and that could be a positive or a negative impression.

    • The sidebar. This is on either the left or right side of your site. It usually houses your archives and other fun items on your site.

    • The footer. This is the very bottom of your site. It is a good place to put a large ad. Just be aware that you sometimes will not get a lot of attention for ads placed in the footer.

    • Between individual posts. This is good for smaller blocks of ads and image-based ads. They will gain attention for visitors to the main page and during the searches. 

    Inside the posts: 

    • Before a breaking line or directly after it.

    • At the end of a posting. Just be sure not to mix these with the between-the-post options. 

    Now, we can move on to the tips for placing ads on your site with multiple vendors in a way that is not too obtrusive or annoying to your readers.  

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