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HOW TO

Monetization: How Not to Put Multiple Ad Vendors on Your Blog
By: Katie Gatto
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    2010-01-04

    Table of Contents:
  • Monetization: How Not to Put Multiple Ad Vendors on Your Blog
  • What are the types of ads that exist for blogs?
  • Basics of Ad Placement
  • Tips for using multiple vendor ads

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    Monetization: How Not to Put Multiple Ad Vendors on Your Blog - What are the types of ads that exist for blogs?


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    This is an excellent question, since there are many different types of ads that can be on your site at any given time. Let's take a look at some of the types of ads that you may want to consider. To make things simple we will break ads up into a few common categories. Just bear in mind that an ad can fall into many different categories or classifications.  

    Ad Form Factor 

    This is the shape that an ad take on your site. Some of the common form factors you may encounter include: 

    • Text blocks of ads. These can take a wide variety of shapes and sizes. The key to identifying an ad in this group is that there are only words, no images.

    • Picture-based ads. These have a graphic, or a picture and words in the ad.

    • Video-based ads. These include either an animation or live action video to draw in the viewer's attention.

    • Audio-based ads. Either talking or a song is used. These are similar to what you may hear on FM radio stations.

    • Page load ads. These ads only show up when you first click on the page and appear over the center of the page. Some can be minimized with a clickable X, while others must simply run their course.

    • Context ads. These ads create a hyperlink to an ad bubble which pops up when a mouse cursor is scrolled over the target word. These words are usually a distinct text color.

    • Corner page ads. These ads make the upper right hand corner of the site look like a curled magazine page. When a mouse cursor rolls over this area, the page grows to show a full ad. 

    Static vs. Dynamic 

    A static ad stays the same no matter what is on the site or who visits it. A dynamic ad changes based on either a page's content (like AdSense) or a visitor's search (like Chihitta). Both types have distinct advantages of use. Conversely, they also have their own disadvantages, too.  

    Model of Payment 

    This is how you get paid by the ad on your site. There are a few models to explore. 

    • Direct payment. This form is rare, and usually only occurs when you negotiate directly with a client. It is a set fee for a set ad in a set location run for a set duration.

    • Pay per click. You are given a small fee for each visitor who clicks on any ad by this vendor.

    • Pay per impression. You are paid by the number of times ads by this vendor are viewed. This is a very common model.

    • Commission. You are paid a pre-determined amount when anyone is referred by your site. This can be accomplished with a link, a referral code or with preset image-based ads. 

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