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Media Star Power Book Review
By: Developer Shed
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    2004-02-21

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    Media Star Power Book Review
    by Bonnie Jo Davis

    Media Star Power: ABCs to Successful TV, Radio, Print & Net Interviews
    Judy Jernudd
    MindShelf Publishing
    270 North Canon Drive, #1175, Beverly Hills, CA 90210 310-306-6999
    June 2003, ISBN: 0-9722398-3-9
    194 pages, $14.95
    http://www.MediaStarPower.com

    Judy Jernudd is a former newscaster and television talk show host turned professional speaker and media coach. Her unique background has given Ms. Jernudd the insight into what makes a great media interview and she shares this insight in her book.

    Media Star Power covers the terminology of the media world with concise descriptions, quotes and gold star tips. The book starts with "Advance Work" and ends with "ZZZ" and covers just about everything you need to know about media interviews in between. This book will help you become a media savvy guest, market your product and business, position yourself in the media, improve your confidence and help you prepare for a crisis.

    All of the topics covered are helpful but some of the most interesting are: creating an on camera look with tips on dressing and jewelry for both men and women, how to react to the media covering your company crisis and how to manage on camera anxiety. This book is a must have for anyone seeking or preparing for media coverage and is sized just right to fit into a purse or briefcase. Readers can use this guide while launching their own media campaign on a budget or to prepare themselves for working with a media coaching company.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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