How To

  Homes arrow How To arrow Low Cost Advertising Promotions
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Low Cost Advertising Promotions
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Low Cost Advertising Promotions
    by Gary Christensen

    You've probably seen lotsof them, like the "Inventory Reduction Sale",.. the "Going out of Business Sale",.. the January White Sale; the 1c sale, the "Pre-Christmas Sale",... the "After Christmas Sale", etc.

    These and many others like them are known as "promo's", and are used to get the customer to stop and shop! Once they're inside, they're bound to see something they need or what to buy!

    Online advertising must also get the customer interested enough, so they respond to our ads, so that we can send them our offers! After all, getting responses to your ads is what advertising is all about!!

    So, why not offer the customer a Special Discount! Offer them a Reduced Rate; Or send them $1.00 off Certificates; Or sell them TWO Products for the Price of ONE, etc.

    Here's some Promo's that have worked for us:

    (1) Advertising Specials. If you publish or promote an online advertising medium, you may wish to consider giving a special price to first time advertisers, to encourage them to advertise with you; like giving them a special "3 ads for the price of 2" rate,.. or "FREE TYPESETTING" with any ad order; or "1 FREE CLASSIFIED" ad with purchase of any larger display ad!

    (2) A Free Sample. This can be used with many different types of products, for example; "Free list of 50 New Customer Names", (giving the 1st 50 names FREE, to encourage people to try your selection of names), betting they will be satisfied and come back to buy more names or products, from you! Or "A FREE Report,..." and when people ask for the free report, you send THAT one to them along with a list of other, similar reports you offer!!

    (3) Service Discounts. If you offer Mailing Service, maybe you could give a discount on 1st time Mailing orders, to introduce people to your services; Example: Offer to mail 100 circulars FREE, to introduce new customers toyour service!

    (4) A Trial Rate! This is perfect to get New Subscribers! Offer prospective subscribers to your Magazine or Newsletter, a 3 Month Trial Subscription, for just the mailing costs! Isn't it worth it to obtain steady subscribers?? Or a Free Trial Ad? Or a Free Trial Mailing??

    (5) Combination Offers! If you have 2 or 3 New Products or Services, allow New Customers to "Get (This),.. PLUS (this),.. and if you order right away,.. we'll send you (This), too!!" Make it HARD for the customer to say NO to you!! This can work great with Advertising Offers, for example: "Your 60 word ad to 5,000 for just $25.00,.. which includes FREE Typesetting of your ad,.. PLUS, you'll get a 3 Month Trial Subscription, too!"

    Stll the Number One, BEST WORD to use in your ad is "FREE",.. use it any way you can, to get people to notice your ad,.. then make your offer SO SPECIAL that your customers would be foolish to pass it up!! You may even lose a few bucks on the offer,.. but, if it means you'll get MORE orders, from MORE NEW CUSTOMERS, isn't it worth it??

    (This Article was written by Gary Chistensen. Gary has been Writing & Selling his Self-Published Books & Reports by Mail since 1973; His latest is: "The Benefits of Co-Operative Partnering" Say where you saw this & a copy is yours for 32c postage and handling! Gary is a Monthly Columnist of Money-Making, Home-Based, Business Articles; An Author of 8 Books & over 100 one-page Reports, like this one. Join his "Author's Co-operative" - send your article or release with $28. & it will go to 90 Publishers! Contact Gary at: PO Box 2411, Corvallis, OR 97339, Or e-mail him at: )

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More How To Articles
    More By Developer Shed



    - Traffic Down One Month? Don`t Panic
    - How to Handle Fake Reviews
    - Facebook Game Update Tweaks
    - Facebook Profile Tweaks
    - How To Download Your Facebook Profile
    - Facebook Tips for Hiding Your Friends List
    - Facebook Tips to Avoid Unwanted Friend Reque...
    - Blog Contests: Do it Right
    - Simple Technique for Memorable Headlines
    - Understanding Your Analytics Results
    - Your Guide to Creating Quality Back Links
    - Getting Your True Ranking: Going Beyond Goog...
    - Optimizing for Google
    - The Right Way to Build Reciprocal Links
    - Monetization: How Not to Put Multiple Ad Ven...

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap