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HOW TO

It's all about the customers
By: Developer Shed
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    2003-11-19

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    It's all about the customers
    by Kem Thompson

    If you want to ensure a steady stream of customers in your
    business, you must always remember why you're in business in
    the first place.


    Sure you want to earn a decent income for yourself, but you
    also want to provide a useful service don't you?


    That second reason should take precedence over the first.
    Your main aim should be to provide a useful service to people.
    Making lots of money from it should be secondary.


    When you have your priorities in that order, guess what happens?
    The money starts to come in! You literally become a customer-
    magnet.


    Know why? Because when people sense that you genuinely care about
    them, they'll become loyal customers and will get their friends
    and family to buy from you as well.


    Remember, no matter how much money you want to make from your
    business, without customers, you won't make a thing.


    So always, always, always, always, always(you get the point, don't
    you!?) always(!) think about your customers first.


    Consider it an honour to be in a position to serve them.


    Then think of ways to serve them to the best of your ability.


    Here are a couple of ways to take good care of your customers:

    a. As often as possible, ask them what they want or need.
    The most successful businesses are the ones that satisfy
    the *known* needs or wants of customers. Don't assume
    you know what they want. Ask and be sure.

    So find out what your customers want, ask them how you can
    serve them better.

    Then provide that need for them. Even if you don't sell
    the product or service they want, find someone who does
    and refer your customer to them. Be a resource; they'll
    love you for it.

    You'd have saved them the trouble. And they'll reward you
    for it by being loyal to you.


    b. Aim to provide more value for money. This can be in form of
    'try before you buy' offers, or giving away something for
    free. It could also simply be regular courteous service -
    going the extra mile, so to speak.

    Always think 'how can I provide more value for my
    customers?'

    With that mindset, you will be alert and open to
    opportunities to give more value to your customers without
    breaking your bank balance!


    Can you think of other ways to take good care of your customers?



    ~*~
    About the author:
    DR Kem Thompson is a Business Success Coach. She works with women
    in business, helping them to create successful and prosperous
    businesses while achieving balance and fulfillment in other areas
    of life.
    Subscribe to her FR*EE newsletter, 'Business Times For Women' by
    sending an email (write your first name in body of email) to
    bt4w@daysofsuccess.com
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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