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HOW TO

Is Your Optimization Working?
By: KC Morgan
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    2009-09-11

    Table of Contents:
  • Is Your Optimization Working?
  • Check Your Density
  • Check Your Optimization Efforts

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    Is Your Optimization Working?


    (Page 1 of 3 )

    Getting all caught up in worrying about keyword density? Spending way too much time thinking about SEO, link placement and how youíre going to make your pages popular through great keyword usage and phrasing? If youíre thinking about SEO, your thoughts are definitely in the right place. ButÖwhat if all you are doing is thinking? You spend a lot of time on SEO. How much time do you spend making sure your efforts are actually working?

    Putting a lot of effort into your SEO? If youíre working hard for great keyword placement and striving toward strong density, hadnít you better make sure everything youíre doing is actually having an effect on your page rankings with the search engines? After all, why spend time working on your SEO if you arenít getting the desired results?

    Search Engine Optimization

    When you create content for the Internet, search engine optimization becomes your primary obsession and main focus. At every turn youíve got to consider optimizing every paragraph for the best keyword density possible. Youíve got to write beautiful, compelling phrases that will be frequently searched by tons of Internet traffic. Youíve got to optimize your writing for the search engines! And so, you do.

    ÖHow do you do that, again?

    To optimize your content for the World Wide Web, there are a few basic considerations you must keep in mind with every piece you write. For the best search engine optimization, itís a good idea to focus on only one or two keyword phrases for every piece of content. For instance, your keyword phrases of emphasis in a single piece may be Online Advertising and Pay Per Click. Keyword phrases should contain only a few words and remain very simple, to the point. Remember, your keyword phrase is the actual search string you think traffic is going to type into a search engine to find your content. Keep this phrasing down to a few simple words.

    Now that you have your phrases established, youíve got to write content that optimizes these words. In SEO, you want to include these focus phrases in many ways throughout your piece. For instance, the main title and subtitle, as well as headings used throughout the content, should contain your important keyword phrases. In this case, you might title your piece Affordable Online Advertising: What Can Pay Per Click Do For You?

    To achieve optimization, youíll include at least one of these phrases in every paragraph (or every other paragraph) in your piece of content (article, blog post, etc). Repeating your phrases helps you begin to achieve the keyword density you need. When phrases are repeated throughout, youíre optimizing your content for the Web. The more times these phrases appear in the content, the higher your results are likely to be. Just remember to keep your piece readable, and donít simply repeat keyword phrases over and over in a single piece of content.

    But if youíve ever spent any time worrying about SEO for your content, then you probably already know all of this. Thatís why you put so much effort into your content. Thatís why you think about the wording of your phrases, why you agonize and slave over the content you publish to the Web. When content is optimized for keywords, it should achieve higher search engine rankings and bring more visitors to your pages. Thatís why you optimize in the first place.

    But is it actually working? Do you know how you can check?

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