How to use Testimonials as an additional Marketing Tool
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It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn't seem to occur.Your customers, vendors, suppliers and
associates might think you walk on water, but they won't
seem to tell everyone else how great you are unless you
show them how and give them an actual reason to do it.
There are many ways to get testimonials from your
customers. You can actually hold contests for best
testimonials. Request letters of endorsements from your
customers, vendors, suppliers, and any associates you
have. Use those to promote your products and services.
When you use testimonials to add credibility to what you
do, you're letting your customers do the marketing for
your business.
Testimonials from your customers are one of the strongest
marketing tools available.
What is a testimonial? It's a statement, usually written
by your customer, saying nice things about some aspect
of your business, you, your employees or your products
and services. If you want to use the testimonials in
marketing efforts, you need to get a written release
from your customers who wrote the testimonials giving
your business the right to use the testimonial in
marketing.
The best time to obtain the release is at the time the
customer delivers the testimonial to you.. You might
tell them you want to share their insights with your
other customers or some other complimentary statement.
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