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HOW TO

How to use Content to Improve Search Engine Placemtent
By: Brian Johnson
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    2006-09-15

    Table of Contents:
  • How to use Content to Improve Search Engine Placemtent
  • Search engines are...
  • By ensuring that...

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    How to use Content to Improve Search Engine Placemtent - Search engines are...


    (Page 2 of 3 )

    Fresh

    Search engines are always on the lookout for web sites that offer information useful to their users. If Google found new content every time it indexed your web site, your site would instantly gain credibility because this would indicate that your site is constantly evolving. Following the logic of a search engine (and they are all essentially logical), an evolving web site is likely to be more interesting to searchers since the content is up-to-date. As a result your site has a better chance of obtaining better placements and maintaining the positions gained.

    Relevant

    Relevance can not be emphasized enough! It is important that when you create the copy for a web page you try to maintain the overall relevance of the topic. In other words, if your web page has been created to describe the process of "building cabinets" then maintain that focus throughout the copy. Do not skip to a totally unrelated topic such as (an extreme example) how to change tires... this will dilute the keywords on the page and it will make it more difficult for a visiting search engine to determine the placement that the page should achieve. A great deal of the SEO (search engine optimization) process is ensuring topical clarity throughout a web site.

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