How to use Content to Improve Search Engine Placemtent
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Just how important is content to the search engines?We all know that well written content is paramount to maintaining repeat traffic to a web site but just what qualities pique the 'interest' of the major search engines? This can be a convoluted topic where the unique characteristics of each search engine are considered to create highly appealing content. In most cases, however, the general concepts are all that you will need to know to attain a positive search engine placement, especially when you are focusing on less competitive goals. After all, accuracy is not always required when your target is as big as a barn and you are only a few feet away.
For maximum effectiveness, content should be:
Content should be written uniquely for each page of your web site. Why? Well, when a search engine spider indexes each page, it constantly searches for any patterns that match known spam practices. For example, an old (and unfortunately still used by less knowledgeable 'optimizers') spam tactic is to create numerous pages with basically the same content to get multiple placements under a single phrase. (Go to www.nikosoftware.com to see examples of how our clients use unique content that can be used on multiple pages)
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