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HOW TO

How to tap into the Google AdWords PPC Goldmine?
By: Shrinivas Vaidya
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    2007-06-06

    Table of Contents:
  • How to tap into the Google AdWords PPC Goldmine?
  • Select the amount...
  • But before doing...
  • The main reason...
  • You go to...

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    How to tap into the Google AdWords PPC Goldmine? - The main reason...


    (Page 4 of 5 )

    The main reason why AdWords campaigns give best results is because of the speed and highly targeted audience. In the field of marketing it is extremely important to test the results as early as possible.

    But the real question is how to get the most out of these wonderful features? Because of the speed with which AdWords gives results, it is a best tool to collect opt-in subscribers, in short "building your list". Instead of selling directly to the audience it is wise to educate them more for pre-selling the product and then follow up by building a relationship first.

    Now everyone is talking about "building your own list" and it's true. But here I have a slightly different logic for sending the AdWords traffic to an opt-in page.

    Let's consider two situations.

    Case 1>Tomorrow morning I come to your home and give away a pair of Nike shoes to you as a free gift.

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