How to create a Profitable Opt-in Site
by Trevor Rive
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Title: How to create a Profitable Opt-in-List
Author: Trevor Rive
authors email: firstname.lastname@example.org
When I became interested in internet marketing I thought
like many others, if I created a sizeable opt-in-list,
I would soon become wealthy. In three months my
list grew to over 13,000.
The bigger the list meant more customers,which meant
more money, or so I thought.
Not so ! On posting advertisements to the list,
results shocked me!
Zero,zilch! nothing! Paying over $90 per month for a
list building news
letter hosting program, for three months and getting no
just too much. I believed, in my ignorance, I could not run
a business like that. I gave up disappointed.
However I knew there were men and women out there making
money with opt-in-lists. I did some further research. I
people who I knew were successful- men like Shaun
Casey,Yanik Silverand Gary Carson.
Slowly the penny dropped ! I could see my problem.
I had the wrong end of the stick
completely."It's all in the list." I heard said many
that's a half truth. The importance of the list
comes more from its quality.
My remedy-to start with I targeted information
(not sales promotion) to members needs.
With my first approach, I could not expect a
response from my members. Why? Because they know rogues and
scammers lurk out there on the internet. How would they know
where I fitted in?
To them I was a complete stranger trying to take
their hard earned money off them. How could I possibly
expect them to
buy straight from me?- I needed to see things
from their point of view.
Establishing a relationship, one that built trust became my
Forgetting about making money for a while I concentrated on
developing in the minds of the members a sense of
honesty and integrity on my part. My members needed to know
me as a consistent and reliable news-letter editor.
So I packed the news-letter with useful information.
I created a news-letter they would look forward to
receiving on a regular basis. I let my list members
with it. I needed some participation,some involvement on
their part ,so I
invited them to tell me what they would like me to write
Giving away the odd freebie that is relevant to their needs
also lets them see
that I am not out to fleece them. Frequent contacts help
to build trust.
So foster a warm relationship by being in touch regularly
of your list This takes time.Patience is called for.
Don't give up as I did.
You need to know to whom you are writing your
In my case I write to people who are new to the
internet marketing scene,
who are wanting to start a profitable business,
but can't get started. Perhaps like me, their goal
is to build a second income for when they retire,
using their computer at home.
No one expects a building apprentice to build a house
in his first year in the trade. Why should we expect
to build a business overnight just because
it is on the internet? It seldom happens.
It is possible however for the
little man to get into business without outlay,
or delay, providing you are not too greedy.
(1) become an affiliate (a rep. if you like) to a few
firms. Sign up with them and receive commission, which
is often up to 50% of the price of the product.
(2) Join some opt-in list building programs that
build your own lists for you.
Used wisely you can avoid scamming complaints.
A cultivated list is the most valuable asset
in your business arsenal-more valuable than gold
literally. It can be the means of you becoming
prosperous on the 'net, beyond your wildest dreams.
To sum up:Patiently build trust.
" It wont happen overnight, but it will happen!"
In due course you will receive offers for joint
ventures and people will want to place advertisements
in your newsletter.
By the way that is what an ezine is-just an electronic news
letter,not a blatent advertising sheet.
Don't wait another minute!When your list is cultivated,
a steady growing income can be expected.
Trevor Rive,author of this article,is a retired teacher/
businessman and has been a Dale Carnegie Instructor.
He has an intimate knowledge of Internet Marketing.
Go see his helpful site at http://tinyurl.com/rju6
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