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HOW TO

How to create a Profitable Opt-in Site
By: Developer Shed
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    2003-11-12

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    How to create a Profitable Opt-in Site
    by Trevor Rive

    You have permission to publish this article
    electronically or in print free of charge as
    long as the resource box is included.
    A courtesy copy of your publication would be
    appreciated

    Title: How to create a Profitable Opt-in-List
    Author: Trevor Rive
    authors email: pianoz@wave.co.nz
    URL http://tinyurl.com/rju6
    779 words

    When I became interested in internet marketing I thought
    like many others, if I created a sizeable opt-in-list,
    I would soon become wealthy. In three months my
    list grew to over 13,000.
    The bigger the list meant more customers,which meant
    more money, or so I thought.

    Not so ! On posting advertisements to the list,
    results shocked me!
    Zero,zilch! nothing! Paying over $90 per month for a
    list building news
    letter hosting program, for three months and getting no
    response was
    just too much. I believed, in my ignorance, I could not run
    a business like that. I gave up disappointed.

    However I knew there were men and women out there making
    good
    money with opt-in-lists. I did some further research. I
    looked at
    people who I knew were successful- men like Shaun
    Casey,Yanik Silverand Gary Carson.

    Slowly the penny dropped ! I could see my problem.
    I had the wrong end of the stick
    completely."It's all in the list." I heard said many
    times. Well,
    that's a half truth. The importance of the list
    comes more from its quality.

    My remedy-to start with I targeted information
    (not sales promotion) to members needs.
    With my first approach, I could not expect a
    response from my members. Why? Because they know rogues and
    scammers lurk out there on the internet. How would they know
    where I fitted in?
    To them I was a complete stranger trying to take
    their hard earned money off them. How could I possibly
    expect them to
    buy straight from me?- I needed to see things
    from their point of view.

    Establishing a relationship, one that built trust became my
    first goal.
    Forgetting about making money for a while I concentrated on
    developing in the minds of the members a sense of
    honesty and integrity on my part. My members needed to know
    me as a consistent and reliable news-letter editor.
    So I packed the news-letter with useful information.
    I created a news-letter they would look forward to
    receiving on a regular basis. I let my list members
    become familiar
    with it. I needed some participation,some involvement on
    their part ,so I
    invited them to tell me what they would like me to write
    about.

    Giving away the odd freebie that is relevant to their needs
    also lets them see
    that I am not out to fleece them. Frequent contacts help
    to build trust.

    So foster a warm relationship by being in touch regularly
    with members
    of your list This takes time.Patience is called for.
    Don't give up as I did.

    You need to know to whom you are writing your
    news-letter.
    In my case I write to people who are new to the
    internet marketing scene,
    who are wanting to start a profitable business,
    but can't get started. Perhaps like me, their goal
    is to build a second income for when they retire,
    using their computer at home.

    No one expects a building apprentice to build a house
    in his first year in the trade. Why should we expect
    to build a business overnight just because
    it is on the internet? It seldom happens.
    It is possible however for the
    little man to get into business without outlay,
    or delay, providing you are not too greedy.
    (1) become an affiliate (a rep. if you like) to a few
    established, trustworthy,
    firms. Sign up with them and receive commission, which
    is often up to 50% of the price of the product.
    (2) Join some opt-in list building programs that
    build your own lists for you.
    Used wisely you can avoid scamming complaints.

    A cultivated list is the most valuable asset
    in your business arsenal-more valuable than gold
    literally. It can be the means of you becoming
    prosperous on the 'net, beyond your wildest dreams.

    To sum up:Patiently build trust.
    " It wont happen overnight, but it will happen!"
    In due course you will receive offers for joint
    ventures and people will want to place advertisements
    in your newsletter.
    By the way that is what an ezine is-just an electronic news
    letter,not a blatent advertising sheet.

    Don't wait another minute!When your list is cultivated,
    a steady growing income can be expected.

    ============================================================
    Trevor Rive,author of this article,is a retired teacher/
    businessman and has been a Dale Carnegie Instructor.
    He has an intimate knowledge of Internet Marketing.
    Go see his helpful site at http://tinyurl.com/rju6
    ===========================================================

    This article is copyright (c)
    However feel free to use this article only if you use it
    in its
    entirety and include the resource box above.
    ===========================================================
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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