How to Write Persuasive Copy for Company Brochures - If you take...
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If you take some time to understand your customer's requirements, and structure your copywriting to meet these needs in a coherent and persuasive way, (always selling benefits not features), then your next company brochure will achieve the really positive results you are hoping for.
1. John Kuraoka, ‘How to write a brochure: advice from an advertising copywriter', 2006.
About The Author
An English graduate from the University of Birmingham and professionally trained journalist at postgraduate level, Laurence James has been copywriting for over ten years. A Member of The Institute of Direct Marketing, he is also founder of The Copy Box - http://www.thecopybox.com
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