How to Write Persuasive Copy for Company Brochures - Throughout your brochure...
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Throughout your brochure copy, remember to keep referring back to the needs of your customer, highlighting the benefits of every feature you mention. Make your section titles emotive and attention grabbing too. If you also establish possible objections that might exist in the reader's mind - and deal with these questions - your copy will be even more persuasive. If you speak to the target audience in the right tone of voice, establish credibility (using relevant testimonials if they complement your message), and create enticing, page turning reasons for buying your products and services, then your readers will feel compelled to act.
The final part of the process, therefore, is prompting your customers to actually ‘do' something with the persuasive copy you've put before them. A point also frequently missed in many company brochures. A strong ‘call to action' is essential if you don't want all your hard work to go to waste. If you want the client to meet you, then ask them. Equally, if you want the customer to place an order, tell them to order now and give them several options on how to do it.
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