Discovering which keywords your site visitors are looking for is the first step in writing SEO copy. Writing copy that motivates and interests your readers, while keeping focused on the purpose of the website (based on these terms) is next. Writing effective SEO copy takes time and practice, but the end result is a major boost in both your site's appeal to visitors and its overall search engine rank.
An English graduate from the University of Birmingham and professionally trained journalist at postgraduate level, Laurence James has been copywriting for over ten years. A Member of The Institute of Direct Marketing, he is also founder of The Copy Box - http://www.thecopybox.com
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