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How to Write Effective SEO Copy for Websites
By: Laurence James
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    Table of Contents:
  • How to Write Effective SEO Copy for Websites
  • The top search...
  • Discovering which keywords...

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    How to Write Effective SEO Copy for Websites - The top search...

    (Page 2 of 3 )

    The top search engines, Google and Yahoo, also have their own useful tools for determining which keywords are being searched on, and how much traffic you can expect to get for certain keywords and phrases. It's often best to be very specific when selecting your search terms too, choosing multiple word keyphrases instead of single words. For example, 'SEO copywriting' instead of just 'copywriting'.

    Once your keywords and/or keyphrases have been identified, the next step is to build effective copy around those terms. Building naturally flowing content around specific terms and phrases may take some getting use to, especially if the phrases are a bit awkward. Despite these limitations, try and produce quality sentences. The general rule of thumb is to always write the content that appeals to and caters to your site visitors, even if it's not perfect for the engines.

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