How to Use Your Web Site to Make Money - Your web site...
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- Your web site must be easy to navigate, understand and use. When a web surfer comes to a web site and doesn't understand what the web site is about in the first few minutes, the surfer moves on to the next web site (trust me, there lots of them out there. Approximately 2.7 billion at last count, give or take a few billion).
If the purpose and intent of your web site is not blatantly obvious, a surfer will move on. If your web site is difficult to navigate, a surfer will move on. If your web site is hard to use (for example, it is not obvious how to contact you or hire you) a surfer will move on.
- Your web site must discuss what you do AND how what you do will benefit your customers. Let's say Sue and Jane are both weight loss coaches. Sue's web site says that Sue is a weight loss coach. Jane's web site says that Jane is a weight loss coach who helps women look and feel better by losing 30 pounds in 3 months.
Which coach sounds more appealing? The one who not only states what she does, but also shows what is in it for the customer. The site must answer a fundamental question: Why should I hire you?
- Have a newsletter sign up box on your web site. The majority of your web site visitors will not contact you about your services after visiting your web site, but they will subscribe for a free newsletter. By subscribing, they give you permission to send them your information-packed newsletter, which will also serve as a reminder about your business.
Next: Without a newsletter... >>
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