How to Publish Your Own Newsletter - Aimed at a...
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Aimed at a select group, they often contain the inside information in the field, hot tips or news scoops that become old news in publications of the trade.
Newsletters are not distributed by newsstands, nor are they meant for the mass market. In fact, the average number of potential readers of newsletters in any one field is relatively small.
Because of their specific information, newsletters can command a high subscription fee. Businesses can afford to spend the money to offer executives top-rate inside information.
There are hundreds of newsletters now being published and distributed in the United States. But there is room for hundreds more. Because of the specialized market, there is often little competition among newsletters, and THERE IS A RISING TREND TOWARDS SUBSCRIBING.
WHY ARE NEWSLETTERS POPULAR? With all the print media and visual communications in this country, you might think there is a saturated market. And that is true when it comes to general interest mass market publications.
However, the need for specific information in specialized fields is constantly increasing. How can I beat the competition? How does the world news affect my industry? Will a union strike on the other side of the world raise our prices?
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