How to Pick an SEO Firm - Find out whether...
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Find out whether you'll be able to access the latest data about your project. How often is it provided? What's included? Some firms just send a ranking report. What other details can you expect in terms of the overall strategy, next steps, web site traffic and conversions?
8. Determine the firm's ethical standards.
What are the firm's practices when it comes to ethical standards and practices? How far will they go? How do they view doorway pages, cloaking and keyword stuffing?
9. Know your objectives.
You need to have some idea of what you want to accomplish when selecting an SEO firm. Do you simply want to promote your brand? Do you want to increase visitors and push traffic to retailers? Do you want to improve online sales? Which categories of products will matter the most in your campaign?
10. Come up with a budget.
You can submit your web site pages (not optimized) for free or through services that cost well below $100. Optimizing is another matter--It's going to cost money. Have some flexibility--the level of service and the firm's expertise will determine whether you pay hundreds of dollars or well over a $1,000 a month.
About The Author
Michael Murray is vice president of http://www.fathomseo.com, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
mmurray@fathomseo.com
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